This has been coming for quite some time. Google Webmaster is slowly rolling out an update to the Search Console. The new search console is a much cleaner interface with most of the reports and insights hidden under multiple layers.
The new Search Console dashboard is much more simpler now, with just three reports that you can view –
- Performance – How your site is performing in the search results. This is similar to the Search Analytics report.
- Index Coverage – How your site has been indexed and what errors does the search engine detect on the site
- AMP – Information about the Accelerated Mobile Pages and how Google detects AMP on your site
The good things
Straight off the cuff, this tool provides just the right information to the user. It forces the user to engage with the reports available, and provides interesting insights that were not available before.
Take a look at this new report which tells me the impact on Search Impressions when I decided to mark 75 odd pages on noindex.
The report shows how I have lost impressions because of adding noindex to pages
Overall, most reports even if being the same are now much more easier to understand and interpret.
Another example is the Performance report with the Pages section selected. This feature was available in the older interface as well, but now the data is much more clear and this tells me which pages should I work on to improve my CTRs.
I need to tweak the description and meta details of some of the top pages
The bad things
There are more things yet to come, and this is not a complete experience yet. I cannot only rely on the new interface. Some reports simply haven’t been incorporated into the new Search Console yet.
Reports on Structured Data is completely missing. The diagnostic set of tools and the crawl request tools are not included in the tool.
The update to the search console is welcome and I for one am glad that a much more cleaner interface is made available.
Gartner Digital Marketing Map
This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.
Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.
If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!
Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads.
What are Interstitial Ads?
Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small cross in some corner of the ad.
A picture is worth a thousand words. Not for a SEO professional though!
I love infographics. Not only are they a beautiful way of driving home a point, but also people remember the key takeaways from visual media much more as compared to text.
These are some interesting tips to promote your blog, and I have to say that I am guilty of not following all of them.
Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more often!