Tag: digital marketing

  • Are we over zealous on Remarketing?

    One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing campaigns in the form of a popular ad campaign that Vodafone (then Hutch) ran in India. This brilliant ad campaign that was run […]

  • Thoughts on Social Media

    Social Media

    I wrote this note out for a discussion on Social Media sites and how their relationship with publishers has evolved over a period of time. It goes to show that too much of reliance on any one channel may not be such a good thing after all! Can we as digital marketers and analysts create […]

  • Webmaster rolls out new Search Console

    New-Search-Console

    This has been coming for quite some time. Google Webmaster is slowly rolling out an update to the Search Console. The new search console is a much cleaner interface with most of the reports and insights hidden under multiple layers. The Dashboard The new Search Console dashboard is much more simpler now, with just three […]

  • Navigating through the Digital Matrix

    This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

  • Using Google Analytics to Power your Content Marketing Efforts

    Content Velocity Experiment in Google Analytics

    Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.

  • Internet Marketing and Your Business

    If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make […]

  • Are Interstitial Ads “successful” due to fat-fingers?

    Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads. What are Interstitial Ads? Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small […]