Categories
Ads Web

Are we over zealous on Remarketing?

One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing campaigns in the form of a popular ad campaign that Vodafone (then Hutch) ran in India. This brilliant ad campaign that was run […]

Categories
Analytics

Thoughts on Social Media

I wrote this note out for a discussion on Social Media sites and how their relationship with publishers has evolved over a period of time. It goes to show that too much of reliance on any one channel may not be such a good thing after all! Can we as digital marketers and analysts create […]

Categories
SEO

Webmaster rolls out new Search Console

This has been coming for quite some time. Google Webmaster is slowly rolling out an update to the Search Console. The new search console is a much cleaner interface with most of the reports and insights hidden under multiple layers. The Dashboard The new Search Console dashboard is much more simpler now, with just three […]

Categories
Business Personal Technology

Navigating through the Digital Matrix

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

Categories
Analytics

Using Google Analytics to Power your Content Marketing Efforts

Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.

Categories
Analytics Business

Internet Marketing and Your Business

If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make […]

Categories
Business Web

Are Interstitial Ads “successful” due to fat-fingers?

Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads. What are Interstitial Ads? Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small […]