This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.
I have been following the Hype Cycle reports that Gartner publishes for quite some time (since 2008, if I remember correctly). There are multiple applications of the Hype Cycle, and for these reasons I keep myself updated whenever a new report is published.
I remember my early childhood when the first PC I ever owned was delivered to my house. It was a secondhand XT 8088, a very simple CPU architecture (I studied this during my engineering days later). The machine did not have a hard-disk. It had a 640 kB RAM storage which was used for the OS […]
Every technology that is embraced by the world goes through a process of adoption. Gartner instituted this as the hype cycle. What is the Hype Cycle? The hype cycle talks about how any technology goes through the process of being talked about, being heralded, being written off and finally being adopted in mainstream businesses. The […]