India has the second largest online population (at 354 million), beating that of the United States (at 266 million). We are still miles to go from China’s 650 million.
However, with the largest population based in the world, and with the highest rate of Internet penetration in the developing countries, India is seen by many online businesses as the geography to target.
There are the naysayers and folks who debunk the entire populace as freebie seekers and saying that thirld world economies are not there yet. However, when it comes to e-commerce, India clearly has shown great traction.
Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network.
This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many people did attempt the Airtel 4G Challenge), the new set of advertisements talk about how broad and wide the reach is of the Airtel 4G network.
At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding.
If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!
Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads.
What are Interstitial Ads?
Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small cross in some corner of the ad.
As a person who literally lives off the internet, one of the first things I do when I […]
If you have seen the latest GoDaddy Ads, then you will understand what I am talking about. I […]