India has the second largest online population (at 354 million), beating that of the United States (at 266 million). We are still miles to go from China’s 650 million.
However, with the largest population based in the world, and with the highest rate of Internet penetration in the developing countries, India is seen by many online businesses as the geography to target.
There are the naysayers and folks who debunk the entire populace as freebie seekers and saying that thirld world economies are not there yet. However, when it comes to e-commerce, India clearly has shown great traction.
Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network.
This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many people did attempt the Airtel 4G Challenge), the new set of advertisements talk about how broad and wide the reach is of the Airtel 4G network.
If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!
Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads.
What are Interstitial Ads?
Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small cross in some corner of the ad.
As a person who literally lives off the internet, one of the first things I do when I get a new machine is install Chromium or Chrome and then go and install the Ad Block Plus plug-in. Fortunately, I am well past Windows, so I do not have to go to the trouble of removing IE!
Having said that, I thought, it would be interesting to see the world from the eyes of a non-power user and see the internet with it’s full glory … yes without an Ad Blocker!
How to Get Ad Blockers
For those of you who are new to this term – Ad Blockers, these are small plug-ins within your browser that stop Ads from displaying on any of the sites you visit. Those elements are not rendered at all! I strongly recommend Ad Block for this purpose.
Just follow the simple instructions on the link provided, and voila! No Ads … you can thank me later .. the web will be a different place for you. But enough of that, this is about seeing those Ads.
A World with Ads
As someone who runs Ads on his blog, I still do not bother to see Ads .. why? Because a lot of these Ads are poorly made … very few Ads these days are awesome enough to catch your eye or even better make you click! Why do we require Ads? Well to pay for all this cost of content creation of course!
Mainstream Media does it all the time! Why cannot the Internet follow suit? Put up Ads, write content, generate traffic … the simplest formula in the series of crazy get rich schemes :-)
What Prompted me to do this?
Sheer curiosity of checking how the Media agencies of the world are creating Ads was one. Some of the clients I was working with wanted to run Ads and I wanted to see how the Ads are going with the design of the site was another.
The third reason was the most important. I believe that users (yes, that’s you and me!) develop a certain immunity towards unpleasant experiences over time. Ads are generally ignored .. users learn to ignore them as time goes by, click through rates (CTRs) drop … that’s why it’s so important to keep changing your creatives!
The month starts!
I did this experiment in the month of February and ran it through till the middle of March. A little over 40 days. What did I observe? Well there are beautiful ads (naah, not Cilory ;-)), and the blockers are removing a bit more of the mark-up. Quite a lot of times an otherwise empty page suddenly looks fuller due to these display ads.
For e.g the Facebook layout looks marginally better with Ads. However, with Ads such as these, I’d still start running the blocker.
Social Media networks were fine, the worst places I experienced without an Ad Blocker were surprisingly not Pr0n sites, but gaming sites! The sheer amount of wtf-ery in Ads that I saw on gaming sites was outstanding.
What took the cake was an Ad by Gurudas Kamat on my own blog asking for support in elections. Ughhh … one quick shift to Adsense and I blocked the entire category out. That Ad shook me :-) … I prompty turned out the Ad Blocker.
Before I experienced the internet without an Ad Blocker, I was happily running multiple Ads on my own site. After those 40 days, I trimmed down the number of Ads (I believe there are two simple Ads in the sidebar and thats that).
Setting up advertising to bear the cost of content creation is good, but if it is destroying the user experience (HBR are you listening?), is a no-no.
Frequent readers of this blog would have noticed that I run Ads via Adsense on my blog. To be honest, I am not making any significant amount of money as yet, but I like to carry out experiments on this blog. These experiments provide me with enough learning which I apply while working on different web properties.
Once while checking out a post on my blog on IE (I normally use Firefox or Chrome), I noticed an interesting ad running on the header space of the blog.
A clean ad with the only Call To Action being a switch to Google Chrome.