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Technology Work

Working with markdown and gitbook

For those of you who don’t know yet, I have shifted tracks to heading a tech team in a start-up. This firm focuses on helping first time home buyers with the largest hurdle in home buying, the down payment. HomeCapital is India’s first home down payment assistance program. At HomeCapital, one of the immediate challenges […]

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Analytics

Data, Reporting and doing what’s right

Data is being used to showcase that vaue has been generated. In order to do this, the most beautiful reports have to be eeked out. Now if you are a follower of Avinash Kaushik and don’t like data pukes, then you would be aghast at some of the reports that agencies in India tend to […]

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Analytics Business

Data the new Oil

Any analysis team would work day and night to justify the reason for their being. There are enough articles being shared on the internet on arriving at a Return on Investment for Analytics (RoIA). However, the main service that any of these teams did was to crunch business data into A-has. This hasn’t changed over […]

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Analytics

🎯 Why You Need to Stop Tracking These 5 Metrics

This article was written as part of the SEMrush Big Blogging Contest. One of the things that going digital does to any brand, is that it suddenly gives access to a lot of data. Data, that opens up a world of possibilities. Possibilities which had not earlier been anticipated or even thought of. Somehow, it […]

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Ads Web WordPress

AMP and Advertising

This blog is a modest small-tier blog. It does not get too much traffic (much to my chagrin) and therefore expecting the blog to monetize is too much. However, I have steadily written my thoughts and opinions on this … for the past 7-8 years now. Looking at such a long time range allows me […]

Categories
Business Web

Marketing for India2

As someone who has been in the area of Digital marketing for the past few years (close to a decade now), it’s interesting to note and see how it has evolved. Right from the open market economics that AdWords grew upon to the game theory dynamics of Search Engine Optimisation, the way the entire industry […]

Categories
Movies Technology

A relic in a new age

Another day, another James Bond rumour. Of all the great franchises out there, 007’s—perhaps appropriately—seems to play its cards the closest to its chest. Eon Productions always rations information about where their legendary character is going right up to the point they are ready to announce his destination, and for what looks to be Daniel […] […]