Are Interstitial Ads “successful” due to fat-fingers?

Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads. What are Interstitial Ads? Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small […]

Food for Thought: Part V

Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more […]

Now find exactly how many people are bidding for your keyword

Search Engine Marketing (SEM) is often becoming the de facto traffic generating mechanism for people who have the pockets. This, in addition to the fact that Google is really aggressive about its growth in the Indian markets puts Google Adwords right up there in the strategy of any digital marketing executive. I have been working […]

Confessions of an Ambush Marketer

Dear Internet Surfer, I have sinned. Ever since I have found about HTML forms and Emailing systems, I have been lurking around in web-pages awaiting to spring that form on you When I found about javascript and the onLoad event, I welcome you to my pages and bidded for my time. The time to spring […]