Categories
Analytics Business

Data the new Oil

Any analysis team would work day and night to justify the reason for their being. There are enough articles being shared on the internet on arriving at a Return on Investment for Analytics (RoIA). However, the main service that any of these teams did was to crunch business data into A-has. This hasn’t changed over […]

Categories
Work

Solving the problem of Discovery

The real problem that Google solves, is the problem of availability. When you have a problem and are searching for the solution, Google provides you with a list of most likely content that can address the problem. The problem is created by information asymmetry. You just don’t know and are willing to try out or […]

Categories
Business Web

Marketing for India2

As someone who has been in the area of Digital marketing for the past few years (close to a decade now), it’s interesting to note and see how it has evolved. Right from the open market economics that AdWords grew upon to the game theory dynamics of Search Engine Optimisation, the way the entire industry […]

Categories
Business

What’s the real price for free?

I loved this quote by Tristan Harris in the New York Magazine article The Internet Apologizes … “We cannot afford the advertising business model. The price of free is actually too high. It is literally destroying our society, because it incentivizes automated systems that have these inherent flaws. Cambridge Analytica is the easiest way of explaining… […]

Categories
Business Careers

LinkedIn starts Career Advice and Mentorship services

As far as visiting Social Media sites is concerned, I have slowly veered off Facebook and Twitter and gravitated towards LinkedIn and Medium. One of the interesting features that I noticed LinkedIn launch, is its Career Advice services. I am attaching a screenshot of what I saw, this was a promoted post that I saw […]

Categories
Business

Stuttering Start-ups

Stayzilla, an Airbnb for homestays in India, is closing down its service. The company was founded six years ago and had raised $34 million from investors, including a $20 million Series B in 2015. Now is the time to pause and “reboot” however, CEO and co-founder Yogendra Vasupal explained in a blog post. The company […]

Categories
Business Personal Work

The Case of the missing Engagement Glue

This is a narrative to highlight how we somehow miss the element of human engagement in our day to day interactions. In an economy such as India, where 56% of GDP comes from services – missing human engagement seems like a big concern for me. The incident In the month of December 2016, my parents […]