Why Working Class Indians Still Struggle to Buy a Home & What Can One Do?

There’s room at the top they’re telling you still But first, you must learn how to smile as you kill If you want to be like the folks on the hill A working-class hero is something to be John Lennon When you think about it, a working-class hero with a dream to build a home […]

Helping GenZ find their place

A few decades back, the only time a fresh out of college fledgling would consider buying their own house was when they contemplated marrying and even then within a joint family system they saw buying property as investment. Over time, with escalating rents and increased self independence, the robust Gen Z is showing an inclination […]

Solving the problem of Discovery

The real problem that Google solves, is the problem of availability. When you have a problem and are searching for the solution, Google provides you with a list of most likely content that can address the problem. The problem is created by information asymmetry. You just don’t know and are willing to try out or […]

🎯 Why You Need to Stop Tracking These 5 Metrics

This article was written as part of the SEMrush Big Blogging Contest. One of the things that going digital does to any brand, is that it suddenly gives access to a lot of data. Data, that opens up a world of possibilities. Possibilities which had not earlier been anticipated or even thought of. Somehow, it […]