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Social

Game Theory in Dating, more towards understanding Nash’s Equilibrium

Game Theory is a fascinating subject. Especially when you take it out of theoretical economics and start applying it to human collectives. I had written about applying Game Theory to SEO, a competitive field, where the more important point was to have a strategy and keep evolving instead of having a static winning strategy. Game […]

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Business Web

Are Interstitial Ads “successful” due to fat-fingers?

Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads. What are Interstitial Ads? Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small […]

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Business

Rise of the App Economy

As a technical architect and a start-up enthusiast, part of my work is consulting organizations on how to go about implementing and monetizing their ideas. The past decade‚Äôs experience of working in this field, as well as having successfully built the product and development teams of two start-ups (which secured VC fundings) ensures that a […]