Google, GoDaddy and the HTTPS Conundrum

I like to stay active on this blog, and I love the constant tinkering on WordPress (right from identifying which plugins to install to customizing the theme).

This is one of the main reasons I am able to blog on a regularish basis. Obviously, since it’s a content driven site, the bulk of my traffic comes from Google Search.

So what’s wrong with that

The over dependence on organic search means for the blog to have more visitors, user engagement and comments – I have to try and follow the diktats of the market leader in Search. That’s Google.

I am a fan of most of Google’s work. However, the kind of hold they have on the search market means that publishers who want to be found on search have to work towards being search friendly. Google is all about Do No Evil, and I respect them for that. However, with the recent HTTPS update to their search algorithm, small time publishers are forced to relook at their hosting solutions.

GoDaddy and shared hosting

My site doesn’t get a lot of traffic, 2k-3k visitors a month. For that kind of traffic, a shared hosting plan is perfect. I have been using GoDaddy for quite some time now. Primarily, because most of my domains are within this account.

For the past 8 years or so, I have been using this account, I cannot complain about the service. I know it’s a shared hosting, and it has managed to meet my expectations.

Until now.

GoDaddy and HTTPS

The hosting plan I have is a simple plan and it does not support me having to install a custom SSL certificate. So much so that, even if I wanted to purchase a certificate from GoDaddy – I am not able to do so. Perhaps its a glitch in their interface.

I could get a Lets Encrypt certificate, and that’s what I have done for the 13 Llama Interactive site and for Harshaja’s blog. The problem with this approach is that both these sites are hosted on a DO instance. Where I can easily control the installation of the SSL certificate.

There is no simple option for doing that. GoDaddy support is of no use, and that leads me to a dead end.

Cloudflare can help

This is where a reverse proxy like Cloudflare helped. Atleast all the requests that are going to the site can be sent to an HTTPS version of the site. The lookup itself is done via Cloudflare and I have updated the website settings in my WordPress to serve from the HTTPS endpoint.

However, this kind of kills the wp-admin section. Thankfully through the REST API and Jetpack’s connection to WordPress.com I can still manage to post content.

So what can a publisher do?

At this juncture, I could simply shift my hosting and be done with it. It’s the easiest option. However, what about all those publishers out there who may not have such an option available to them.

There has to be a simpler solution to this mess.

Internet Marketing and Your Business

If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!

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Black Hat Referral Traffic

Getting Bots to Increase your traffic, The Black Hat way

Saturday is the day when I take a hot steaming cup of coffee and start looking at how my blog has fared over the week. This is one time which I allot to all personal projects. As some of these projects come to a closure, I would be more than happy to talk about these here.

So, I open up Google Analytics and boom, I see a small surge in traffic. Curious to know the source, I look at the Source/Medium acquisition report –

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Food for Thought: Part Three

Desperately trying to keep this series to a one a month affair, so that my blog does not look like a link farm … eep! I am even afraid to type that … but I have to say this .. I don’t want my blog to end up being a link farm. There I said it!!

Having said that, there were quite a few articles which I wanted to share this month!

The Top 10 Algorithms in the 20th Century

Computer.org put together this list of algorithms which had the greatest influence in the 20th century. Now, that’s a lot to think about … some of the algorithms which are mentioned, I had studied as a student! I would not say cutting edge, however, they did have a huge impact.

Funny, I did not see the Y2K or the Bubble Sort algorithm (which every green gilled programmer ends up using).

The Ultimate Guide to Leaving Comments On Blogs

I am a big fan of Darren Rowse and the words of actionable wisdom he shares on ProBlogger. Every blogger wants comments on his posts and although I haven’t had much comment love from you folks, I would still prefer genuine comments as opposed to spammy comments from Black Hat SEO agents.

In this post, ProBlogger teaches how to correctly post comments on popular blogs. It’s a great way to get noticed, start interacting with like minded people and get some trickle down traffic on your blog.

Why did Google make an ad for promoting “Search” in India where it has over 97% market share?

In India, Google has a huge 97% market share in search engines. That’s huge! If you have been an internet user in the past month or so, you would have noticed a slew of Ads on Google Search. Warming and touching this Ad reminds us of how we use search and how Google search is now accessible for mobiles.

I am not going to give the answer away, read this article on Medium!

Financing a Start-Up

Starting an organization is difficult. Especially when you have to arrange the financial support to aid your endeavour. This article on Edupristine helps us in finding different ways in which one can raise money to fund their venture.

This article is close to me for personal reasons as well .. not only have I worked with this organization, but also I am trying to start an organization and this article has come of use already!

Deep Learning 101

Step aside Big Data, there is a new buzzword in town … it’s Deep Learning!!

Yes, we already have Neural Networks, and Machine Learning … Deep Learning goes a step further. Do take some time and read this. It’s on the climbing slope of the Hype Cycle right now. If you can talk more about it, it will get you noticed Winking smile

Why I am not canceling class tomorrow

It is not often when students talk in awe of their teachers. I have been fortunate to have met such teachers … some of whom I have already mentioned in the past.

In this case, the university staff were on a strike, but the professor still went on to teach his class and emailed them in advance to come attend that lecture. It’s a heartfelt email where the professor brings the focus on the value one must place on education and how individuals should look at learning.

Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up.

Search: Not Provided: What Remains, Keyword Data Options, the Future

What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with keyword data and why Google started encrypting organic traffic.

This is a far better approach than simply bitching about Google and hatching conspiracy theories of Adwords trying to maximize their revenues!!

Google+ Guide for Small Businesses

A detailed and step by step guide for Small Businesses to develop their presence on G+. Not only is it very thoughtful, but also it provides links and answers to all the quetsions that you might get stuck. And an awesome UI to boot as well!!

Disillusioned with Facebook? Here’s a way forward

It’s easy to dismiss Facebook as a time sink and a negative ROI generator. I did that. However as time went by, I realized that maintaining a presence on social networks is almost a health factor these days. Darren Rowse of ProBlogger walks us through some of the more important things to keep in mind as you go about trying to rustle up a community on Facebook. All the Social Media Managers out there, you HAVE TO read this.

How to track online RoI of offline marketing

This post is quite close to my heart. It is about measuring the Return on Investment (RoI) of Offline advertising. Traditionally to calculate the RoI, brands would use agencies which specialized in marketing surveys. However, with the boom of Indian e-commerce and the influx of venture capital, most of the online mediums have started offline advertising as well. How does the digital marketing manager of such a firm tackle the RoI calculation? Here is a basic explaination of how you go about Trackign RoI of Offline advertising.

What is Life?

What is Life? is based on a series of lectures delivered at the Dublin Institute for Advanced Studies by Erwin Schrodinger. This was first published more than 50 years back, and it has found its way in the blue nothing. The PDF file is a lengthy dialogue which meanders through the physical composition of a cell to the destruction of the identity of life using means such as hypnosis. I have to warn you that if you do not take lightly to abstract concepts and discussing them for the sake of discussion itself, then do not read this document. Having said that, this is Food for thought after all!

Food for Thought

The Slow Winter

A hilarious take on Moore’s Law. If you have studied hardware and transistors, then definitely read through this article. Do note, that it’s a PDF document. What is Moore’s Law? … well

Moore’s law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years.

5 Dos and Don’ts of International SEO – Whiteboard Friday

I had earlier written about Moz’s Aleyda and her checklist for International SEO. Last week Moz had a Whiteboard Friday with Aleyda running us through that Checklist. For people wishing to target other geographies where they do not have any presence, this is a must see video.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Avinash Kaushik gives simple and clear answers to most challenges that digital marketers. The explanation uses Venn Diagrams to make strong points. If you are a HiPPo (Highly Paid Person with an Opinion), then do take some time from your busy schedule and go through this. If your organization is not actively working on any analytics initiatives, then it is high time that you should start!

Sexy Up Your Marketing Data

Annie Cushing shares her presentation from SMX East and drives a point home. For marketers to make sense to the top management, data visualization is crucial. People prefer looking at great looking data instead of just a series of numbers.