This article was written as part of the SEMrush Big Blogging Contest.

One of the things that going digital does to any brand, is that it suddenly gives access to a lot of data. Data, that opens up a world of possibilities.

Possibilities which had not earlier been anticipated or even thought of. Somehow, it propels teams to start thinking in terms of achieving certain data metrics … and that seems to justify the sheer obsession with data.

This blog is a modest small-tier blog. It does not get too much traffic (much to my chagrin) and therefore expecting the blog to monetize is too much. However, I have steadily written my thoughts and opinions on this … for the past 7-8 years now.

Looking at such a long time range allows me to study how blogging and blog monhersetization has changed over the years. Especially now with mobile form factors being the main devices that users tend to consume content with.