The real problem that Google solves, is the problem of availability. When you have a problem and are searching for the solution, Google provides you with a list of most likely content that can address the problem. The problem is created by information asymmetry. You just don’t know and are willing to try out or […]
I wrote this note out for a discussion on Social Media sites and how their relationship with publishers has evolved over a period of time. It goes to show that too much of reliance on any one channel may not be such a good thing after all! Can we as digital marketers and analysts create […]
Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.
Every day I make it a point to go through the Google Analytics and Google Webmaster Tools data of this blog. The reason I do this is because daily monitoring the site’s data helps me quickly spot interesting usage behaviors in the site.
As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button. Why would one want to insert their content with this tag? Wouldn’t it fill up […]
This is my journey as a blogger and how this activity has helped me to improve myself. I started blogging back in 2003 when I was preparing for the Common Aptitude Test (CAT) and wanted to vent out my thoughts somewhere.