Categories
Work

Solving the problem of Discovery

The real problem that Google solves, is the problem of availability. When you have a problem and are searching for the solution, Google provides you with a list of most likely content that can address the problem. The problem is created by information asymmetry. You just don’t know and are willing to try out or […]

Categories
Analytics

Thoughts on Social Media

I wrote this note out for a discussion on Social Media sites and how their relationship with publishers has evolved over a period of time. It goes to show that too much of reliance on any one channel may not be such a good thing after all! Can we as digital marketers and analysts create […]

Categories
Analytics

Using Google Analytics to Power your Content Marketing Efforts

Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.

Categories
Business

Metagraphic: An Infographic on how to make an Infographic

Categories
SEO Web

Google Webmaster Tools says No to Flash

Every day I make it a point to go through the Google Analytics and Google Webmaster Tools data of this blog. The reason I do this is because daily monitoring the site’s data helps me quickly spot interesting usage behaviors in the site.

Categories
WordPress

Correctly using the Read More tag

As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button. Why would one want to insert their content with this tag? Wouldn’t it fill up […]

Categories
Personal

Blogging and I

This is my journey as a blogger and how this activity has helped me to improve myself. I started blogging back in 2003 when I was preparing for the Common Aptitude Test (CAT) and wanted to vent out my thoughts somewhere.