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Ads Web WordPress

AMP and Advertising

This blog is a modest small-tier blog. It does not get too much traffic (much to my chagrin) and therefore expecting the blog to monetize is too much. However, I have steadily written my thoughts and opinions on this … for the past 7-8 years now. Looking at such a long time range allows me […]

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Ads Web

Are we over zealous on Remarketing?

One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing campaigns in the form of a popular ad campaign that Vodafone (then Hutch) ran in India. This brilliant ad campaign that was run […]

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Ads Web

Google launches Machine Learning for AdSense

Google AdSense has been around for more than a decade and a half now, this along with DoubleClick for Publishers allows website owners to monetize their traffic. One of the key challenges in this was to figure out the optimum ad placements without impacting readability and user experience of the site. This trade-off that the […]

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SEO

Webmaster rolls out new Search Console

This has been coming for quite some time. Google Webmaster is slowly rolling out an update to the Search Console. The new search console is a much cleaner interface with most of the reports and insights hidden under multiple layers. The Dashboard The new Search Console dashboard is much more simpler now, with just three […]

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Analytics

Using Intelligence reports in Google Analytics

It’s always a pleasure to use a product that keeps evolving. The possibility of discovering a new feature that’s been recently launched, and the happiness of seeing the applications of that new feature is what keeps me coming back to the product. Google Analytics is one such product for me. Slowly and steadily, they have […]

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SEO

18 months down the line, what has Google AMP really achieved

In early 2016, Google launched Accelerated Mobile Pages (AMP) for publishers who wanted to have their content loaded in a flash on mobile devices at a much faster rate. At the point of writing this article, 65% of all traffic in Asia (and this is higher for developer countries) is on the mobile. A bulk […]

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Analytics SEO

Data anomalies in Search Console

In the past 5-6 years or so, a lot of online businesses, especially the ones who are hungry for growth have relied on organic traffic as one of their key sources. Now growth could mean an increase in pure numbers (traffic, sessions, users) … or it could mean an increase in more tangible business parameters […]