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Technology

Technology is not a silver bullet

As someone who has led the technology function in multiple start-ups, sometimes as a founder, sometimes as a consultant (a consulting CTO), one of the key learnings that I have seen is that whenever technology is viewed as a silver bullet to all the problems of the business, then that start-up is bound to face […]

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Analytics

Thoughts on Social Media

I wrote this note out for a discussion on Social Media sites and how their relationship with publishers has evolved over a period of time. It goes to show that too much of reliance on any one channel may not be such a good thing after all! Can we as digital marketers and analysts create […]

Categories
Analytics

A Success/Failure method for Analytics

When identifying the Key Performance Indicators (KPI) of your business, it makes sense to choose the proper measures of success. I have written about choosing the proper measures of success in the past. Since most of the work that I do is in the realm of the web, the principles via which we operate and do […]

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Analytics Education Web Work

Notes from Pune Digital Marketers Meetup

March has been an exciting month so far, with multiple speaking opportunities both for 13 Llama Studio and me. On the 1st of March, I was invited to speak at the Pune Digital Marketers Meetup. In case, if you are in Pune and are working in this exponentially growing industry, then this is one meetup which […]