One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing campaigns in the form of a popular ad campaign that Vodafone (then Hutch) ran in India. This brilliant ad campaign that was run […]
I wanted to explain to a set of interns how remarketing in Adwords worked. An hour later, I realized that had I chanced upon this infographic by Google earlier, it would have saved my time!