A female Stanford labor economist urges graduates to avoid the trap of “trying to have it all” — Quartz

Graduation speeches are usually brimming with optimism and idealism. Be your best self. Lean in. Make your dream work. Myra Stober, a labor economist and professor emerita of education at Stanford University, took a different tack, offering Stanford’s graduate school of education students hard truths and pragmatic strategies for managing work-life balance. “You can harmonize…

via A female Stanford labor economist urges graduates to avoid the trap of “trying to have it all” — Quartz

Finally a person who sees things the way I do.

Work and Family are two institutions which require a full time commitment. Having a balanced way of life doesn’t really help maximize on either of the two fronts. Unless, your significant other and you work towards fulfilling each others’ career goals.

 

Taking a look at Jetpack Stats

Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive to measure the effectiveness of the campaigns that my team runs.

That being said, I will try and not be too biased about comparing Jetpack Stats to Google Analytics. As a marketer, the way I look at an analytics package is from an ability to extract a fair amount of data.

However, Jetpack Stats is on top of WordPress and available to all WordPress based sites which are connected to the WordPress.com site. This makes Jetpack Stats primary user base as bloggers.

Let’s see what Jetpack Stats has to offer.

The wp-admin Dashboard Integration

Jetpack Stats puts a nice pretty looking graph on the wp-admin Dashboard. This is how it looks like for my site –

Jetpack-Stats-on-wp-admin-Dashboard

Now, this is fairly similar to the Audience Overview you get when you check out Google Analytics.

Google-Analytics-Dashboard

Straight off the bat, I prefer Jetpack Stats overview as opposed to the one given by Google Analytics. Jetpack Stats also provides me with how my posts have performed this day, this report would be available in GA witin the Behavior section, the Site Content report.

The Top Searches that you see in the screenshot would have been helpful had it been accurate. Unfortunately, Google accounts for the majority of organic traffic on my site, and most of that traffic is encrypted. Thus, these keywords that you see (really, I rank for ‘big ass girl dunes’) are not a complete set!

Jetpack Stats does not talk to Google Webmaster Tools, which now is the only source of this keyword data.

Jetpack Stats Posting Activity

One awesome feature about Jetpack Stats is the posting activity screen –

Jetpack-Posting_Activity

This data is shown with a correlation of average traffic per day as well as traffic per month. You could always get this data in Google Analytics (here is a useful post I had written some time back – Google Analytics for Content Marketers).

It’s just this kind of insights that makes me keep Jetpack around for my measurement requirements.

Jetpack Stats vs Google Analytics

Jetpack Stats is a very lightweight tool and it would be useful for a simple blog. However the minute we enter the realm of finding user engagement and performance marketing, Jetpack simply does not have those features yet.

This is where Google Analytics shines through with its Event tracking.

Having said that, Jetpack Stats is an apt solution for a user who is more focused on the publishing process.

Aside

Dressing the Part for Your Next Interview

It’s all too common to assume a pant or skirt suit is appropriate to wear to a job interview, but we are now in the year of 2016, and the times have changed. Technology has advanced and jobs have changed as have the roles. Younger generations are making their way up the corporate ladder, creating new companies or ideas, and making new rules with them.

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