Comfort Zones

In case, if you haven’t really been following my blog, I generally tend to write about tech, games, some personal thoughts, some thoughts about my work at 13 Llama and some analytics.

What I do not write about is Design … be it any design. Systems design, Visual Design, Brand Design … even solutions design. I know for certain that I have a certain unhealthy fear of engaging with the design. So much so that it has now become a mental barrier in my head. Staying away from creativity isn’t necessarily bad since we do a lot of analytical and logical work. Having said that, breaking down problems into smaller bite-sized tasks is now a child’s play and there has become a comfort zone. So much so, that over the past few months I had started to think that we should focus on driving more business in these areas.

What does one do when one doesn’t have an option?

Of late though, some of the mandates we have been getting involved us having to work with and also having to define the design specifications. Some of our new team members were pretty gung-ho about working on design specifications instead of a pure play numbers game.

To add to that, at pretty much the same time, we had a couple of our main clients request that we get involved at a higher level and help guide the marketing briefs.

We could have chosen to keep focused on the analytics niche and not step up to the mantle. However, we decided to step out of our comfort zone and things have been taking an interesting turn.

Stepping out of comfort zones

This often involves stepping into a chaotic situation, spending some time taking stock and then working on multiple fronts and more often than not in an iterative manner. From an engagement point of view, it takes a special sort of client to work with. An organization which understands that is an organization that is also in a sense working out of its comfort zone.

This also means that the team which is actively engaged in stepping out of its comfort zone is very very focused on the purpose at hand.

Instead of worrying about things such as appraisals, office times, leaves and petty office politics, the team is then focused on doing what it takes to get the job done. The line of comfort just disappears and shit gets done.

Organizations and comfort zones

For a lot of organizations, functional teams end up becoming comfort zones. An example of this is when there are functional silos in a firm and cross-functional exchanges do not happen as smoothly as expected. This is when both the functions engaging are not stepping out of their zone of comfort. Unfortunately, we have all experienced the adverse effects when customer-facing teams do not step out of their comfort zone.

This severely impacts their ability and sometimes even the intent to engage. Symptoms of this condition are cases where the customer-facing teams cite company policies, or often play the victim, or end up misinforming or lying to the customer. This builds a trust deficit within and without the system.

What can organizations do?

Foster a culture of experimentation and over-delivering value. Sometimes force teams to work outside the zone of comfort. Align teams to the grandiose scheme of things and how their mundane job is, in fact, a purpose-centric activity and not a functional silo.

As a concluding note, assuming people are willing to often step out of their comfort zones is such a positive mindset that the rewards of the mindset alone are worth the efforts of stretching one’s boundaries. Over the past few months, I have seen my fledgling teamwork outside their comfort zones, get over their initial mental barriers and come out for the better. The decision to step out of my own comfort zones has been definitely worth it!

 

A female Stanford labor economist urges graduates to avoid the trap of “trying to have it all” — Quartz

Graduation speeches are usually brimming with optimism and idealism. Be your best self. Lean in. Make your dream work. Myra Stober, a labor economist and professor emerita of education at Stanford University, took a different tack, offering Stanford’s graduate school of education students hard truths and pragmatic strategies for managing work-life balance. “You can harmonize…

via A female Stanford labor economist urges graduates to avoid the trap of “trying to have it all” — Quartz

Finally a person who sees things the way I do.

Work and Family are two institutions which require a full time commitment. Having a balanced way of life doesn’t really help maximize on either of the two fronts. Unless, your significant other and you work towards fulfilling each others’ career goals.

 

Taking a look at Jetpack Stats

Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive to measure the effectiveness of the campaigns that my team runs.

That being said, I will try and not be too biased about comparing Jetpack Stats to Google Analytics. As a marketer, the way I look at an analytics package is from an ability to extract a fair amount of data.

However, Jetpack Stats is on top of WordPress and available to all WordPress based sites which are connected to the WordPress.com site. This makes Jetpack Stats primary user base as bloggers.

Let’s see what Jetpack Stats has to offer.

The wp-admin Dashboard Integration

Jetpack Stats puts a nice pretty looking graph on the wp-admin Dashboard. This is how it looks like for my site –

Jetpack-Stats-on-wp-admin-Dashboard

Now, this is fairly similar to the Audience Overview you get when you check out Google Analytics.

Google-Analytics-Dashboard

Straight off the bat, I prefer Jetpack Stats overview as opposed to the one given by Google Analytics. Jetpack Stats also provides me with how my posts have performed this day, this report would be available in GA witin the Behavior section, the Site Content report.

The Top Searches that you see in the screenshot would have been helpful had it been accurate. Unfortunately, Google accounts for the majority of organic traffic on my site, and most of that traffic is encrypted. Thus, these keywords that you see (really, I rank for ‘big ass girl dunes’) are not a complete set!

Jetpack Stats does not talk to Google Webmaster Tools, which now is the only source of this keyword data.

Jetpack Stats Posting Activity

One awesome feature about Jetpack Stats is the posting activity screen –

Jetpack-Posting_Activity

This data is shown with a correlation of average traffic per day as well as traffic per month. You could always get this data in Google Analytics (here is a useful post I had written some time back – Google Analytics for Content Marketers).

It’s just this kind of insights that makes me keep Jetpack around for my measurement requirements.

Jetpack Stats vs Google Analytics

Jetpack Stats is a very lightweight tool and it would be useful for a simple blog. However the minute we enter the realm of finding user engagement and performance marketing, Jetpack simply does not have those features yet.

This is where Google Analytics shines through with its Event tracking.

Having said that, Jetpack Stats is an apt solution for a user who is more focused on the publishing process.

2016 – A Year in Review

As the year whittles down to a close, I’d like to look back towards both the highs and the lows of this year. Hopefully, I can then celebrate more such highs and try not to repeat the mistakes of the past year. Of course, it’d be great to bury all the proverbial hatchets and move on – perhaps this post (or if not this) is just that! Continue reading “2016 – A Year in Review”