This blog is a modest small-tier blog. It does not get too much traffic (much to my chagrin) and therefore expecting the blog to monetize is too much. However, I have steadily written my thoughts and opinions on this … for the past 7-8 years now. Looking at such a long time range allows me […]
One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing campaigns in the form of a popular ad campaign that Vodafone (then Hutch) ran in India. This brilliant ad campaign that was run […]
Google AdSense has been around for more than a decade and a half now, this along with DoubleClick for Publishers allows website owners to monetize their traffic. One of the key challenges in this was to figure out the optimum ad placements without impacting readability and user experience of the site. This trade-off that the […]
The Bilkul Pakka ad campaign that was launched by Flipkart is a great way to get users to adopt to e-commerce.
Search Engine Marketing (SEM) is often becoming the de facto traffic generating mechanism for people who have the pockets. This, in addition to the fact that Google is really aggressive about its growth in the Indian markets puts Google Adwords right up there in the strategy of any digital marketing executive. I have been working […]
Above is our ad (first draft) about to be released in TOI in all the major cities. Interesed?