This brilliant Ad about how Housing created it’s logo takes me back by almost a decade. The video itself has a nice peppy feel to it, and then there is hope … hope and enthusiasm of starting something afresh.
Back in the year 2006, when I was working for eYantra (which is a firm specializing in brand merchandise for corporates and corporate gifting), the buzzword in the merchandising industry was customization. If it was a good looking merchandise, then it’s value rose by nearly 30%-50% if you could customize it to the customers needs. […]
First came Best Buy. People were happy, they got good deals, saved some money. Good … but meh! Perhaps their launch was before time. Avante Garde. Then came Groupon. A multi-billion dollar valuation, e-commerce 2.0 buzz, social media tongues wagging about. It was the next big thing since the Internet. I guess over a period […]
I still remember that day in 2007. It was the 17th of September. It was evening and I was stuck at the airport, waiting for my delayed flight at Hyderabad; making one of the biggest decisions of my life. I had been offered a meaty role in a start-up firm, and internally had decided to […]
In December 2006, we were working on an e-commerce portal aimed for the B2C segment. It was supposed to rival Amazon in terms of features, experience, technology … a very ambitious project. When doing market research for that project, we tried out many Indian e-commerce sites, actually shopped on some of them, and literally choose […]
During my brief stint with eYantra, our foundation team did some cool stuff. We also made more than our fair share of blunders. I am just putting it down in one place, so that oth ers can benefit from our experience. On reflecting back, I am glad this happened because it was an eye opener […]
This week I hope to be relieved of all my duties. After a mammoth 3 months of notice period, it feels like the light at the end of the tunnel. I guess I can take up to a month of living without any responsibilities. But that’s the future, lets just focus on getting relieved on […]