We define what is a long tail keyword and what this means to online publishers and marketers.
Search Engine Marketing (SEM) is often becoming the de facto traffic generating mechanism for people who have the pockets. This, in addition to the fact that Google is really aggressive about its growth in the Indian markets puts Google Adwords right up there in the strategy of any digital marketing executive. I have been working […]
I was checking on my list of target keywords on Google for both SEO and SEM, when I chanced upon “CFA Hyderabad” where we are doing good on both the paid rankings as well as the organic rankings. When I was checking the ad, I noticed that one of the ads was by olx (in […]