Custom Reporting in Google Analytics

Google Analytics rolled out more than 5 years back, and it has been rocking ever since. The first free enterprise class analytics seemed to keep on adding more and more awesome features every year. Especially after the acquisition of the Urchin tracker system, GA has been the de facto analytics system for all websites. Of […]

Now find exactly how many people are bidding for your keyword

Search Engine Marketing (SEM) is often becoming the de facto traffic generating mechanism for people who have the pockets. This, in addition to the fact that Google is really aggressive about its growth in the Indian markets puts Google Adwords right up there in the strategy of any digital marketing executive. I have been working […]

Starters guide to SEO

One part of my role at Pristine is building up the site traffic, be it via Paid Advertising, Referral traffic or via Search Engines. Anyone who has indulged in Paid Advertising would know how expensive it can turn out to be if you do not know what you are doing. It can be very effective […]