Category: WordPress

How to setup Microsoft Word to post to WordPress

Prasad AjinkyaLeave a comment

For those bloggers who publish directly to WordPress, life has been good. Especially after the Gettysburg editor, users got a live site, rich text editor which just worked. The user experience is very much like the much loved Medium editor and for quite some time this was the default mode in which I used to publish. Not that I write frequently these days! In fact, this post is after an hiatus of more than a year! One pet peeve I have with the existing WordPress editor is that in the aim of making writing easy, a lot of the advanced options have been hidden. Somehow it ticks me off and I haven’t been able to write as much as I wanted to.

Perhaps it was writers block, or a busy schedule, or just being plain lazy. I have no excuses for this and in future will try and be much more regular. However, this post is not about my lack of writing, its about this cool feature that I recently found about in the MS Office suite. Microsoft Word has always been a major editor for most individuals (be it a student or a professional). Would it not be super cool if we can somehow directly publish to our blog from MS Word? Let’s find out how!

Step 1: Create a new document

Open your MS Word (as long as its higher than version 2007), and search for a new document type – blog post. You will find this in templates and more if you haven’t earlier done this. Once you find the template, you will notice that there is a Create button.

When you set this up, Office will prompt you to setup your blog. Click on Register Now. This is where its going to get a bit technical, but don’t panic.

Step 2: Register your blog

In this list, choose WordPress. Now, you need to know the URL of your self-hosted or WordPress.com website as well the username and password that you use.

Add these details and make sure to click the Remember Password, else every time you try to publish to your WordPress site, you will be asked to key in the password.

Step 3: Write a draft

You are now done! Start writing your blog post, and once you are done, hit publish!

The post would then be submitted to your WordPress site with your credentials. That’s all there is to it.

AMP and Advertising

Prasad AjinkyaLeave a comment
Mobile Content

This blog is a modest small-tier blog. It does not get too much traffic (much to my chagrin) and therefore expecting the blog to monetize is too much. However, I have steadily written my thoughts and opinions on this … for the past 7-8 years now.

Looking at such a long time range allows me to study how blogging and blog monhersetization has changed over the years. Especially now with mobile form factors being the main devices that users tend to consume content with.

Continue reading “AMP and Advertising” →

How to Clean an Infected Site — WordPress.tv

Prasad AjinkyaLeave a comment

If you have been playing with WordPress themes or providing WordPress based web builds as part of your business, then you would have installed a nulled theme in your life.

What’s a Nulled theme?

A nulled theme is a premium theme that’s released by someone in the wild. There are multiple such sites.

Wait, isn’t that piracy?

I consider it so. But this is where two different ideals are conflicting. That’s space for another post.

So what happens when you do install a nulled theme … chances are it might contain a malware.

An infected site

This is a nightmare to handle. The worry is not at the technical front, the worry is the grief the publishing team feels … as someone who regularly writes – I would feel bad if my blog were to get compromised.

Here’s a methodical way to sort yourself out.

https://videopress.com/embed/4vjvbhOr?hd=0

Immensely passionate about technology, Owen has built his career on his innate ability to understand and dissect organisational challenges and apply timely and effective solutions, typically focusing on emerging techniques and systems. Owen has been using WordPress since version 2 and runs a number of sites for himself and his clients. He is a Certified Ethical Hacker (CEH) and tries to learn everything about the WordPress security scene. His talk is on ‘Keeping WordPress secure, how sites get infected and how to clean them when they do.’ He decided to talk about malware in WordPress, because it’s a problem that effects a lot of people. he explained malware is just code, code in the same type of code that WordPress is, if you understand what it does and how it does it then there are steps you can take to avoid it.

via Owen Cutajar: How WordPress Malware Works and How to Clean an Infected Site — WordPress.tv

Taking a look at Jetpack Stats

Prasad AjinkyaLeave a comment

Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive to measure the effectiveness of the campaigns that my team runs.

That being said, I will try and not be too biased about comparing Jetpack Stats to Google Analytics. As a marketer, the way I look at an analytics package is from an ability to extract a fair amount of data.

However, Jetpack Stats is on top of WordPress and available to all WordPress based sites which are connected to the WordPress.com site. This makes Jetpack Stats primary user base as bloggers.

Let’s see what Jetpack Stats has to offer.

The wp-admin Dashboard Integration

Jetpack Stats puts a nice pretty looking graph on the wp-admin Dashboard. This is how it looks like for my site –

Jetpack-Stats-on-wp-admin-Dashboard

Now, this is fairly similar to the Audience Overview you get when you check out Google Analytics.

Google-Analytics-Dashboard

Straight off the bat, I prefer Jetpack Stats overview as opposed to the one given by Google Analytics. Jetpack Stats also provides me with how my posts have performed this day, this report would be available in GA witin the Behavior section, the Site Content report.

The Top Searches that you see in the screenshot would have been helpful had it been accurate. Unfortunately, Google accounts for the majority of organic traffic on my site, and most of that traffic is encrypted. Thus, these keywords that you see (really, I rank for ‘big ass girl dunes’) are not a complete set!

Jetpack Stats does not talk to Google Webmaster Tools, which now is the only source of this keyword data.

Jetpack Stats Posting Activity

One awesome feature about Jetpack Stats is the posting activity screen –

Jetpack-Posting_Activity

This data is shown with a correlation of average traffic per day as well as traffic per month. You could always get this data in Google Analytics (here is a useful post I had written some time back – Google Analytics for Content Marketers).

It’s just this kind of insights that makes me keep Jetpack around for my measurement requirements.

Jetpack Stats vs Google Analytics

Jetpack Stats is a very lightweight tool and it would be useful for a simple blog. However the minute we enter the realm of finding user engagement and performance marketing, Jetpack simply does not have those features yet.

This is where Google Analytics shines through with its Event tracking.

Having said that, Jetpack Stats is an apt solution for a user who is more focused on the publishing process.

Why you should not play with a live WP site

Prasad AjinkyaLeave a comment

I do most of my experiments on this blog. Whereas most of the experiments are on content and digital marketing, some tend to be technical.

Yesterday, I was trying out the exceptional Pods framework on my blog. In my haste to try out Pods, I skipped setting up a locally hosted WordPress stack and opted to install it on this blog instead.

Continue reading “Why you should not play with a live WP site” →

Correctly using the Read More tag

Prasad AjinkyaLeave a comment
Read More tag

As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button.

Why would one want to insert their content with this tag? Wouldn’t it fill up your blog content with such intermediate tags and break the reader’s flow? Let’s go find out how to correctly use the Read More tag.

Continue reading “Correctly using the Read More tag” →

Taking WordPress to Scale

Prasad AjinkyaLeave a comment

Having your own website and maintaining it has its own set of wins and losses. If your site is not popular enough, that’s a heartburn.

Then one fine day, you get TechCrunched or Mashabled or Redditted – and boom, comes a spike. Or even better, you start doing well on your own and the traffic grows. Soon, this traffic becomes so big, that your existing hosting plan starts creaking and squawking under this load.

This post is for those of you who have a site which has loads of traffic, so much so that the site performance is under impact due to it. Like quite a few of our clients. *Touchwood*

Continue reading “Taking WordPress to Scale” →