I wanted to explain to a set of interns how remarketing in Adwords worked. An hour later, I realized that had I chanced upon this infographic by Google earlier, it would have saved my time!
This is a rhetoric question. In the month of December, it was decided by us that the rate at which we are able to generate leads by SEM are not enough and we need to outsource this function. Obviously, my SEM team was a bit disheartened, however the demands of the business have to be […]
I generally do not write about Microsoft Excel, for the daily inspiration dose of dashboard heroics I look at Chandoo’s site. However, today I stumbled upon SUBTOTAL and was amazed at what it can do! At work, in Pristine, we run daily numbers of all our online marketing campaigns. Reporting numbers in a template is […]
Search Engine Marketing (SEM) is often becoming the de facto traffic generating mechanism for people who have the pockets. This, in addition to the fact that Google is really aggressive about its growth in the Indian markets puts Google Adwords right up there in the strategy of any digital marketing executive. I have been working […]