Tag: neev

Google Search Update

Prasad Ajinkya2 Comments

I had earlier posted about a starters guide to SEO. Back then my understanding of this was also developing and the only way I could add to my understanding of the subject was via experiments … that I carried out on this blog, and also at work.

Finally, we did arrive at a scalable solution. A solution for SEO which could easily be replicated and scaled for almost all my target keywords. Out of a target 5000+ keywords, we managed to get in the top 10 for a decent 3000 of them, and would have proceeded to touch base upon all of them as well (do remind me to release this as well!)

Had it not been for the upcoming Google, I would have went ahead with the plan. However, the new update effectively means that all black hat SEO tactics (which the Indian SEO industry is famous for) will be negatively penalized. So throw your keyword stuffing, badly written English to match your keywords, slightly different versions to match the keyword variants, and link submissions out of the best practices window.

I wonder what would be the extent of the penalty levied by the new algorithm on sites which are already way ahead on their link submissions. Getting those links off the 1000 or so directories is going to be tough!!

Here’s a parting thought, that Google Search is embedded in so many Digital Strategist’s plans, that people are not even considering to optimize their pages for other search engines (such as Bing). Isn’t it great how being a market leader can impact an entire industry?

Note to Self – Learn about Bing optimization and work on generating search traffic from Bing.

Upgrading WordPress

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With the WordPress 3.3 update coming out, I decided that it was about time that I upgrade the wordpress running on our company’s website from the lowly 2.7.1 to the current version. This has been a thorn in my side from quite some time (about a year now). I had earlier attempted to correct this, however direct update options available in WP always resulted in broken themes or worse, broken functionality. It’s a nightmare when you have to consider the SEO juice you would be loosing because of the change in URLs. Even if I put in 301 redirects, it was too much of an effort to consider the update.

Installation

  • Christmas and New Year is always a slow time for any business, the perfect time to update WordPress. Also, using Google Analytics, I noted the time of the day when we receive the least no. of visitors (2am to 7am IST, when the no. is around 300-400 visitors per hour, else it goes as high as 1700-2000 visitors per hour)
  • The first thing I did was ensure that my hosting environment was compatible with WP 3.3. Turns out that my PHP version was not updated. I found this excellent guide to upgrade PHP from 5.1 to 5.3.
  • Once that was done, I double checked to see if my existing packages were compatible with the updated PHP. Turns out, that a lot of the functions in the previous version were deprecated. My error_log was looking like a battlefield scarred with PHP Fatal Errors, and PHP Warnings. Some quick fixes, I was ready for the WP update.
  • Using the awesome 5-minute WP install, I installed a dummy version on a hidden subdomain. I was sure to disable search engines on this deployment.
  • I then exported all the data from our current system and imported it into this deployment. This was the easiest part!
  • I then copied our theme files, and installed it into this new WP package (you have to check the theme files for deprecated methods)
  • I then copied all the plug-ins from the old to the new WP. These were then updated. The good thing about updated plug-ins is that you get awesome set of functionalities and security updates that you so wanted. Note to New Webmasters: There are a lot of plug-ins out there whose older versions contain backdoors (more on this later), trigger false alarms on search engines, etc which need to be taken care of. Earlier I used to this clean-up using shell scripts, but not anymore :)
  • Now with a bit of tweaking here and there, the site had URLs which were function properly (no more worrying about loosing on our SEO efforts).
  • With adding a fair bit of plug-ins into the system, came a new problem – conflicting jQuery!! Earlier this month, I had asked our intern to hand script a jQuery menu, and that was conflicting with the other jQuery scripts. Fortunately, we have jQuery.noConflict().

A whole new World!

  • WordPress 3.3 is breathtakingly awesome!
  • The custom fields have been nerfed, now you have to do a fair bit of tweaking around to introduce custom fields in pages. But that allows me to have a higher controls on them. Earlier custom fields had this nagging way of getting out of control in a wordpress installation. Not any more!
  • Plug-ins like All-in-one-SEO make for better and simpler SEO efforts. All my worries of duplicate title tags are slowly vanishing away!
  • Better plug-in support! Earlier where I would myself script a small workflow on the WP installation, now I can again rely on the huge set of awesome wordpress plug-ins

The good part of this transition was that it took me a little of 3 hours to completely migrate. Of course for some other media (such as videos, pdfs, etc.) which I did not want to migrate to a new folder, I created softlinks and the task was done. All in all, if you are facing legacy wordpress systems, and are worried about upgrading them to the latest version … dont. The best method is to deploy a new version and migrate all the content (however ginormous the task sounds, its a better approach).

Coffee

Prasad Ajinkya2 Comments

When I was a programmer, I  really took a taste to coffee. Nothing beats a good techie discussion with a cuppa.  In fact I was so addicted to it during my first job that I used to consume 6-7 cups in a day on a regular basis.

Even today, coffee is part of the morning ritual where I focus my thoughts on work, on the top things to be done … over a problem. This time around, at Neev I have found fellow coffee lovers and aficionados. People who consume coffee in the same copious amounts (if not more) as me … and who can tell different flavors apart. In fact, I think one of the major cost centers at Neev would be coffee :-)

From the simple Nescafe powder, to the gold flakes of Nescafe to the variety of exotic flavors such as Brazilian, Vanilla beans, the rich aroma wafting through the office makes work such a welcome place. Each flavor having its unique aroma, taste, mix … it’s small things like these which makes life (and work) a better place.

Viewing this post after almost 6 years, and so many things have changed at that organization. Looking back, I’d say it was never the coffee, but the people which made that experience special.

Valuation of Tanishq Gold Harvest Offer

Prasad Ajinkya4 Comments

If you are in India and watch Television, then you surely must have watched this ad –

 

 

The ad is targeted towards working women who take charge of their lives and planning their future on their terms. The ad which is timed brilliantly is launched in sync with the India International Jewelry Week, talks to the right sentiments, however the product itself is questionable.

Tanishq Gold Harvest Offer is a scheme where one has to make 11 monthly payments and at the end of the year, you get the same value in jewelry. At a first glance, I thought that the financial returns amount to roughly 8% of the investment. Turns out that I had valuated it in the wrong way from the start itself, the formula to be used should have been XIRR, and it gives a 15% return.

Jyothi, our resident content creator then pointed out that it’s a loss making investment. Consider the inflation of gold (or the Indian Rupee for that matter) over the period of one year, and you end up with a loss-making product. Average Indian Consumer, beware of this product!

We are hiring!

Prasad AjinkyaLeave a comment

At Neev Knowledge Management, the focus is on growth. When the market you are addressing is fragmented with individuals and companies who have yet to make a mark, there is a requirement of good hands on deck who can ensure that the clear market leader is the organization they work for. As their toil brings to fruit, the firm grows and grows, so much that they have to look at bringing in more people who want to make a difference.

Such is the story at Neev, where the hires are not only checked for mettle but also if they gel well with the other people working in the firm. If you think you are a team player and can work well with different teams, then we have some openings that you may apply for –

  1. Account Executive
  2. Digital Marketing Executive
  3. Graphic Designer

To apply, simply drop a mail to the below mentioned email address with a copy of your resume and mention the post for which you are applying for in the subject of the email. We will be shortlisting the applications and will contact you within a week of your mail. If you do not hear from us, then you were not shortlisted for the interview process.

Do note that these openings are listed in the order of urgency. So we would be looking to hire an Account Executive immediately and a Graphic Designer later. For more details, please drop a mail to prasad at edupristine dot com.

Focus

Prasad Ajinkya10 Comments

Today, we received a query on our website from a 16 year old boy. It was about wanting more details about the Chartered Financial Analyst (CFA) Program. I was absolutely stumped. This program is generally attempted by folks who are doing or have done their MBAs, or at least graduates. Of course, the CFA Institute has no qualms with an under-graduate talking the first exam, in fact the boy is completely eligible for giving the first level of the exam.

Now, go back 5-6 years (or in my case 15) … when you were in your 10th standard, did you have such clear aim in life?

I mean, its astounding.

I have nothing but respect for one so focused. When you know what you want, then getting it becomes easy. Kudos Kiddo! and God Bless!!

CV Gaffes

Prasad Ajinkya12 Comments

We are hiring, and are screening resumes of different candidates for interviews. Some of the resumes that we came across are hilarious and I thought I might take the liberty of sharing it here (I am not disclosing the identity of the people, but if your CV does contain a line or two from these selected gems, then consider rewriting your resume!)

  • Seeking an environment to relish the constructive attitude and fulfill my appetite of success by facilitating the organization with my skills and abilities.
  • To use and enhance my educational as well as professional skills with dedications and commitment in the best possible way do as to acquire symmetric height for me and my organization.
  • To be an efficient part of a reputed organization and enhance my abilities while working to attain objectives of organization. I would like to work amongst Network of Skilled Professionals in a dynamic and highly demanding atmosphere.
  • Looking forward for a dynamic career in today’s challenging business environment Achieving organization objective as well as professional growth in an environment of co-operation of team spirit. Reach the top positioning my career and to attain the goal of life.
  • I want to have challenging career in growing organization, which gives opportunities to utilize the skills and contribute to rise up in the learning curve and which values professionalism, by demonstrating high energy levels, ethics and integrity.
  • To Pursue growth Oriented Career with a Progressive Company that provides scope to apply my knowledge & Skill which would also help me to Contribute my best to best Organization
  • To establish myself as a successful professional known for emerging victorious from challenging situations and completing given task thus helping company to new heights and fulfilling my dreams.

I do not understand why people keep career objectives in their resumes. Not only is it a waste of space, but also the recruiter does not glean anything (except maybe a chuckle or two) from it. Most of the objectives I have seen are bloated and filled with hot air – save the recruiter some trouble and directly cut to the chase.