Bing eyes Desktop Search Market

Microsoft’s search engine is one of the lesser known search engines on the web. With lesser known I mean that its far behind in terms of market share with respect to the market leader – Google.

One thing that seems to be working in their favour though, is the is doing better than G+. Now, in an attempt to nudge out Google from the King of Search Engines, Microsoft has rolled out a new update with their Windows platform. The Bing Desktop.

Good features, and I do recommend this because I like beautiful wallpapers on my desktop :), is that Bing auto-changes the desktop on my Windows. It’s a simple feature, but its different from what Google Desktop does. The rest of the features are pretty much the same as Google Desktop (including the search bar when you hit Ctrl twice).

Google increased their business by focusing on their main product – Search. I think Microsoft is taking a page from that strategic move … focus on pushing products via their flagship product – Windows.

Google Search Update

I had earlier posted about a starters guide to SEO. Back then my understanding of this was also developing and the only way I could add to my understanding of the subject was via experiments … that I carried out on this blog, and also at work.

Finally, we did arrive at a scalable solution. A solution for SEO which could easily be replicated and scaled for almost all my target keywords. Out of a target 5000+ keywords, we managed to get in the top 10 for a decent 3000 of them, and would have proceeded to touch base upon all of them as well (do remind me to release this as well!)

Had it not been for the upcoming Google, I would have went ahead with the plan. However, the new update effectively means that all black hat SEO tactics (which the Indian SEO industry is famous for) will be negatively penalized. So throw your keyword stuffing, badly written English to match your keywords, slightly different versions to match the keyword variants, and link submissions out of the best practices window.

I wonder what would be the extent of the penalty levied by the new algorithm on sites which are already way ahead on their link submissions. Getting those links off the 1000 or so directories is going to be tough!!

Here’s a parting thought, that Google Search is embedded in so many Digital Strategist’s plans, that people are not even considering to optimize their pages for other search engines (such as Bing). Isn’t it great how being a market leader can impact an entire industry?

Note to Self – Learn about Bing optimization and work on generating search traffic from Bing.