Category: Web

Rise of Social Media in E-commerce

If you have an e-commerce start-up and are just starting your marketing outreach program, then this is a great infographic which can be of help. Social Media can be used by organizations for ATL activities such as branding and for BTL activities such as promotions. The visual and witty element inherent in social media helps brands to sell well. The...

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Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up. Search: Not Provided: What Remains, Keyword Data Options, the Future What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with...

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With Foodpanda Good Food is a click away!

I have always believed that a person can live off the internet. With virtual offices and office-less organizations being a reality now, one can operate perfectly without leaving their house. Having said that, ordering food online was not being done so well in India … yes there are many people who are trying to do this for quite some time...

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Food for Thought

The Slow Winter A hilarious take on Moore’s Law. If you have studied hardware and transistors, then definitely read through this article. Do note, that it’s a PDF document. What is Moore’s Law? … well Moore’s law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. 5...

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Link Building in the Content Marketing Era

The real challenge to Content Marketing is writing content which is timeless. If you can truly put together a series of such content pieces, then you should be able to attract the attention of your niche audience. The problem with content marketing is that often there are a lot of me too  websites, domains which do not generate good quality...

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Google Webmasters explains Search Appearance

This month, Google rolled out a new help feature in their Webmasters tool. If you have been working on your site’s SEO, then probably you know most of this, however, its good to see how Google has nicely summarised this in one helpful page. If you are not completely confident about your SEO fundamentals, then this is one thing that...

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How to setup your Google Authorship correctly

I was intending to write this post for some time now, however this brilliant infographic by Mervik Haums was available and its a great resource of tips of getting your Google+ Authorship setup. To put this in a nutshell, Ensure you have put your best DP on your Google+ profile In the post you are writing, ensure that your name...

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