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Top 5 things you should do after launching a site 4

May

2013

So after toiling on that idea for more than 4 to 5 months, you have finally launched your site … the journey till here was literally blood and tears. Having to either grapple with the content management system (CMS) or even worse, having to convince the developers working on your site that the site needs ...

Hacking your Alexa Ranking 1

May

2013

In case if you are working in any web related business based in India, then you would be aware of Alexa. The site which maintains website rankings by traffic. These numbers are indicative, however some people rely on them so much so that they look at a definitive way of increasing the rankings only … ...

Twitter closes down Posterous

Apr

2013

Sad to see good products go down and fade to oblivion. I received an email from Posterous, saying that the service was closing down so the staff could focus more on Twitter. Here’s an excerpt from that email – Posterous launched in 2008. Our mission was to make it easier to share photos and connect ...

What is a long tail keyword?

Mar

2013

I have been writing about the basics of SEO and search based advertising on my blog for quite some time. The common thing in both is that the first interaction in search is always the keyword based search. Yes, this is the part where our user goes to his favorite search engine (Go Google!) and ...

Demystifying (not provided) Keywords

Feb

2013

Google has started protecting signed in users by not reporting their search terms, instead we see a (not provided). People have written this off saying that the number is insignificant, in fact you can make use of this nifty little Custom Report to check the impact of how many searches are not reported to you. ...

What is Branded Traffic? 2

Feb

2013

Have you ever searched your own name on Google? Don’t answer that, it’s a trick question! We all have!! In fact, if you have not yet (which I would be surprised to know), you must be doing that by now! It’s always the little bit of curiosity, perhaps a bit of reflection that drives us ...

Scheming the Schema: An Introduction to Structured Data

Jan

2013

One of the major traffic sources for personal websites and blogs is Organic Traffic, i.e traffic originating from search engines. People working on the web would quickly realize that search traffic can also be bought through Pay Per Click (PPC) Programs such as Google Adwords and Bing Search Advertising. However, for those of us who ...

Data Highlighter by Google Webmaster 4

Dec

2012

If you are a webmaster or own a site, then it is likely that you know about Google Webmaster Tools (WMT). If not, then the first thing you need to do is bookmark my blog! Then head on over to Google Webmasters and register your site the NOW! I cannot stress more on this. Google ...

SUBTOTAL in Excel 1

Dec

2012

I generally do not write about Microsoft Excel, for the daily inspiration dose of dashboard heroics I look at Chandoo’s site. However, today I stumbled upon SUBTOTAL and was amazed at what it can do! At work, in Pristine, we run daily numbers of all our online marketing campaigns. Reporting numbers in a template is ...

OLX is not only Badi Badi Baatein

Nov

2012

If you have missed out on the Badi Badi Baatein ad which has been running on the television for quite some time now, do check it out. I am embedding the ad below as well (I love the melody and the jingle … not to mention that sometimes I do identify with the procrastination tendencies ...