18 months down the line, what has Google AMP really achieved

In early 2016, Google launched Accelerated Mobile Pages (AMP) for publishers who wanted to have their content loaded in a flash on mobile devices at a much faster rate. At the point of writing this article, 65% of all traffic in Asia (and this is higher for developer countries) is on the mobile. A bulk […]

Data anomalies in Search Console

In the past 5-6 years or so, a lot of online businesses, especially the ones who are hungry for growth have relied on organic traffic as one of their key sources. Now growth could mean an increase in pure numbers (traffic, sessions, users) … or it could mean an increase in more tangible business parameters […]

Importance of Context in Analyzing data

Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of […]

Using Data Studio to create beautiful Reports

In the month of November 2016, Data Studio was made available for all users in India. The product was launched quite some time back, however, it was only accessible in the US and for premium Google Analytics 360 users. However, as of today, anyone can use Google Data Studio to create dazzling reports that can […]