Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads.
What are Interstitial Ads?
Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small cross in some corner of the ad.
Continue reading “Are Interstitial Ads “successful” due to fat-fingers?”
On 27th March 2015, TRAI has released a Consultation Paper proposing a regulatory framework for Over The Top (OTT) services.
Continue reading “Thoughts on Net Neutrality and TRAI’s Regulatory Framework Proposal”
Every day I make it a point to go through the Google Analytics and Google Webmaster Tools data of this blog. The reason I do this is because daily monitoring the site’s data helps me quickly spot interesting usage behaviors in the site.
Continue reading “Google Webmaster Tools says No to Flash”
A picture is worth a thousand words. Not for a SEO professional though!
I love infographics. Not only are they a beautiful way of driving home a point, but also people remember the key takeaways from visual media much more as compared to text.
These are some interesting tips to promote your blog, and I have to say that I am guilty of not following all of them.
Continue reading “9 Blog Promotion Tactics [Infographic]”
Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more often!
Continue reading “Food for Thought: Part V”
Everybody who is on the internet has probably heard of this term. Trolls or being trolled is fairly common. In fact there are sites such as 4chan where the sole purpose of the community is to troll on different activities.
Reddit is also one such community, where a lot of users are actively trolling and are being trolled. Being a long time lurker on Reddit, I used to read through multiple posts where fellow redditors would make hilarious comments (often to diffuse a situation). Funny, but at whose expense?
Continue reading “On Being Trolled and 66A”
March has been an exciting month so far, with multiple speaking opportunities both for 13 Llama Studio and me.
On the 1st of March, I was invited to speak at the Pune Digital Marketers Meetup. In case, if you are in Pune and are working in this exponentially growing industry, then this is one meetup which you should not miss!
You can find more about them and their event schedule here – Pune Digital Marketers.
As having led the digital marketing campaigns of one of the companies that I used to work for, I had a few thoughts on how to go about setting up a monitoring framework for start-ups. Sharing this would help me quickly gauge –
- Can this framework be improved
- Is there merit in this approach
Not to mention that I think that there is huge potential in this approach and one of the goals that I have would be to create a product in and around this space. This meetup was an opportunity not only to check this in action (that has already been done, in fact the approach is a gist of what my learnings have been).
In fact, for those interested in learning this in a more formal method, we have partnered with EduPristine to offer this as a certified course in Digital Marketing. As far as I know, this course is being conducted in India across all major metros and also in the form of webinars during the weekends.
Here is my deck,