Who? Me??

In December 2006, we were working on an e-commerce portal aimed for the B2C segment. It was supposed to rival Amazon in terms of features, experience, technology … a very ambitious project. When doing market research for that project, we tried out many Indian e-commerce sites, actually shopped on some of them, and literally choose from the best of them the features we want to build. That was the first time I came across Futurebazaar. I bought a book, (Shantaram) from the site, the book was delivered in a week or so. I soon forgot about the site, little did I know that I was one of the first customers on the portal. Within a month or so, I got a mail from them saying so and also an invitation to their public media launch. Wow! My first media launch invitation!! Wheee!!

I look at the site now, almost 40 months later, and I can see how well they have evolved. No more the tacky-looking nested menus, distinct spaces which map onto their physical presences, interesting sales promotions (Lucky Wheel thingy), only products which they stock in their physical stores, support offered through their physical stores, etc. The way they have evolved their business from being a pure play online shop to a click and brick model is to be applauded.

Kudos to you Futurebazaar!!

A friend’s cousin approached me recently. He wanted to enter the gaming industry and was essentially clueless as to what to do next. Since this career stream was startlingly similar to what I had started out with (this was at the age of 10 for me though), I decided to make his quest my personal crusade. Where I had taken up games as a form of entertainment, I decided to take up his case.

So I asked him as to what had he done to get closer to his purpose. Other than playing different games, he had done absolutely nothing. He was starting from scratch, towards a journey less travelled. Imagine sailing in an uncharted sea (non-mainstream career), without a look-out tower (lack of visibility) and without the sails (lack of skill-sets) to drive you ahead. Tough journey right? I pointed him in the right direction and gave him some actionables that would get him started on his path. I also asked him to build the right set of capacities before makes the jump to gaming as a career. There is a vast difference between playing a game and making one, between having an interest and pursuing one, between having a purpose and acting on it.

I ask myself and you, that is mere purpose without action enough then? I might have lofty ambitions and a strong purpose driving me … but am I acting on that purpose?

During my brief stint with eYantra, our foundation team did some cool stuff. We also made more than our fair share of blunders. I am just putting it down in one place, so that oth ers can benefit from our experience. On reflecting back, I am glad this happened because it was an eye opener in more senses than one. It was also a stint which significantly boosted my confidence.

I worked there for a span of two years, and had to come back to Mumbai because of personal reasons. What happened after that I only came to know through small and infrequent chats with the employees there. Enough to realize that I need to share this with everyone to benefit from the collective’s insights.

The Do’s

• Have high levels of energy. It’s your baby, only you can make it happen and no one else. If this requires sacrificing lazy Saturdays and Sundays, then so be it.
• Your core team can make the difference between a failed idea and a successful venture. Their group dynamics is very important for your venture to succeed.
• Weekly meetings to keep everyone upto par on different tracks. I think this becomes more important with increasing members in the team.
• Show a sense of direction, and be integral to your vision. If you falter, your team looses faith in you. Soul searching (if any) should be done with as small a team as possible.
• When in doubt, discuss. Come to a common agreement with the team to move ahead.
• Be starkly honest to the first set of your employees. Treat them like family. If you are a product oriented firm, then your product development team is to be treated with the utmost respect.
• Get some market traction before your product is ready. That way you will already have a ready buyer for the product.
• (appended) Find differentiators and expound them in the market
• (appended) Believe in your idea. If you don’t believe in it, then no one else will

The Dont’s

• In an e-commerce setup, all the divisions are important. One cannot run without the other. Treat them likewise.
• Under-commit but don’t over-commit. Your reputation is at stake e.g. if you promise someone biryani and deliver daal then it won’t be appreciated, but the other way round, you will have a satisfied customer
• Don’t expect your employee to show the same amount of commitment that you have. You have equity, they don’t.
• Confounding your employees with that variable performance bonus … it’s more of a disabler (suggestions welcome here). (amended) If you still want to have that variable, then have complete transparency in how it is calculated, and give your employees a chance to perform by including it in the next round of appraisal.

The list will be re-visited upon and your comments will be integrated into this. Thanks in advance.

Manish Saini writes -

Don’t reduce the pay of your urrent employees in the pretext of the variable, rather introduce as a part of your next round of appraisal.

Ranjith Boyanapalli writes -

DOs would be to “find a valid differentiator” and have your “goto market strategy well in place”.

Mayur Pathak writes -

Every idea needs its own time and grooming. It is important to be persistent enough. Take suggestions though, but dont rely on them. Dont give up just because you lost patience or because some one said so. Come to the office every morning thinking this is going to be the best day ever.

I started playing Rise of Nations during my post graduate days as a student. The second year of post grad was filled with high energy bursts of activity followed with lazy days of meandering nothing. Lazy is an understatement here. Anyways, I found the game interface slick, experience interesting, but the sad part was that the computer always ended up kicking my a$$. I was playing the game the way I used to play AOE. That was’nt enough. Why should I build another town when the one that I have is well secure? In the midst of placements, and general frolicking, I soon gave up the game. I started playing the game again almost 4 years later, this time with friends who were a whole decade younger to me.

The multi-player environment followed by the zest to get better and better (not to mention the competitive levels of the other players, you know who you are ) egged me on to find more stuff about this game. In fact TIME magazine has done a piece on this game and how it enables elder people to slow their mental decline. Next time someone asks me why I play this game, I simply say – capacity building (I hone my multi-tasking skills!)

I read Chetan Bhagat’s novel, enjoyed it … but sadly the book lacked a certain message. It’s either that or it’s been 3 years and I dont remember the book very well. 3 idiots is a stark contrast.

The basic plot is the same, but once you go in the details, both the stories are distinctly different.

One of the central themes of the movie is about following one’s passion. To aim for excellence and not for ability. The scene where Aamir Khan talks about being well educated and not well trained is a must see. I can really identify with that, since its very much related to a vision that I am currently working on.

This is i-become.

i-become is about realizing your career not as a place just to earn money, but as a place for following one’s passion by utilizing one’s full potential. The way Madhavan decides to follow his passion for Wildlife photography, so should each one of us aim for our aspirations. Without a purpose, a goal, an aspiration … life is nothing but a empty shell.

What do you think?

Wishing all of you a very happy and prosperous new year!!

May the next year usher in a time of peace, harmony and success for you and your loved ones.

Prasad & family

Signs that you are a new parent

• Dark circles around your eyes
• The constant worry that nags at you when your kid is not feeling well
• You end up loosing your favorite computer game because you were paying more attention to her turning over successfully
• The lack of privacy … sigh!!
• You have more energy at the end of the day
• Baby-talk comes naturally to you
• Somehow you notice other kids, and the peer pressure just gets to you
• me-time reduces to 10% of the original planned schedule

At a common friend’s wedding, a friend and I had an interesting discussion on nirvana. The discussion started from the idea of how does one go about becoming inside-out. Prompt came the answer from hom, that one should not take external factors into consideration. One should act because one wants to and not because it has been forced on someone. I have known him for a decade or so now, and I think he really practices what he preaches. The problem with that reasoning is that sometimes an individual is not just responsible for himself, but has other obligations (family, job, friends, etc). This binding to the society ties us to worldly problems.

For this reason, when an individual seeks to move towards nirvana, he first needs to take the consent of his family. This consent gives that person a freedom to be inside-out. That act cuts off his liabilities, and he can then transcend to a truly enlightened individual. A person who chooses to do so without the consent of his family and dependents, is merely a selfish person who chooses to ignore them.

PS – not gyaan, but just an observation.

When I was a toddler I spent my days in Parel, my grandfather(god bless his soul) who was the dean of the only veterinary college in Mumbai was given a huge facility for his family to stay in. This included a research lab, a bungalow, a sprawling estate and staff to support. Life was good, the estate boasted of many trees and plants … as a kid I used to think that there was a jungle in my grandfather’s complex. I had my favorite tree in that jungle, it was one huge neem tree, with its branch grown like a low overhang. My sister and I used to hang out (literally and figuratively) on that tree. To me that tree was the epitome of strength.

We grew up, I  became “healthy”. When I was ten, my grandfather was set to retire from his post … Arati and me decided to bid our last farewell to our tree. We sat on the heavy trunk … and started jumping up and down on that tree … the trunk was swaying!! That added to our excitement and we jumped some more … the poor tree could not take that much strain, and the trunk eventually broke!! Both of us were aghast … to see our ideal in such a shape, and we being the cause of it; all that was too much to bear for us. I think that was the first time I took a life (I am not counting all the chickens and goats I had eaten before that, since I had not cut off their necks – I just ate – so gimme a break, I was a kid ok?).

We moved to Vile Parle, where we had bought our own place – a small 1BHK. My mother LOVES plants, so our entire window grill was filled with different flowering plants. I remember my childhood specifically for this nurturing atmosphere. Soon, we moved into a larger place, which had a terrace – we promptly decided to make a terrace garden. I adopted my first plant – I used to water it, and care for it, enjoy the flowers that came … I saw the seed grow into a full blown vine. We also planted saplings around our building and watered them. Now almost two decades later, the peepal and the jambhun tree that we had planted are giving shade to the entire area within that colony.

If we get so much happiness out of taking care of plants and if it benefits us so, then why do we indiscriminately keep on cutting trees down?

This is not an epiphany that I had. It’s not a structured plan that I have been working towards for the past 20 years of my life either. It’s a thought that I have chosen to take up.

I am fascinated with God. Obsessed even. That’s precisely why I have jumped out of bed at midnight and started writing this post. This post came to me as an epiphany (yes, even I have those  every now and then).

God is a concept people made to turn internalists into externalists. The concept turns them from someone who believes that his outcome/success is in his own hands to someone who believes that there is a supernatural force who is acting in his/her divine wisdom. It’s a concept which turns lions to lambs.

This to a confirmed pro-theist, is kind of an eye opener. An atheist friend of mine will be more than happy to say, “Gee, Kida, I told you so. I was right.”

But I still have faith. I still believe in god, not as an excuse to turn into an externalist, but simply for the purpose of having and nurturing faith. Believe in god, but not for the sake of that exam/interview/proposal, etc. All those things are purely in your own hands, and if you don’t move your lazy arse on the hard work required, then trust me, no god will be able to help. Chance, perhaps, god … no.