Hope the new year brings in more awesomeness!
March has been an exciting month so far, with multiple speaking opportunities both for 13 Llama Studio and me.
On the 1st of March, I was invited to speak at the Pune Digital Marketers Meetup. In case, if you are in Pune and are working in this exponentially growing industry, then this is one meetup which you should not miss!
You can find more about them and their event schedule here – Pune Digital Marketers.
As having led the digital marketing campaigns of one of the companies that I used to work for, I had a few thoughts on how to go about setting up a monitoring framework for start-ups. Sharing this would help me quickly gauge –
- Can this framework be improved
- Is there merit in this approach
Not to mention that I think that there is huge potential in this approach and one of the goals that I have would be to create a product in and around this space. This meetup was an opportunity not only to check this in action (that has already been done, in fact the approach is a gist of what my learnings have been).
In fact, for those interested in learning this in a more formal method, we have partnered with EduPristine to offer this as a certified course in Digital Marketing. As far as I know, this course is being conducted in India across all major metros and also in the form of webinars during the weekends.
Here is my deck,
Google launched a course last month on Digital Analytics Fundamentals. It’s a great course for all people who are interested in learning the basics of Digital Analytics. If you are interested in web and love data analysis, then I would recommend that you sign up for this course and go through the simple set of videos.
The course also had a assessment test with a Certification of Completion (yes, I graduated .. yayy!). The test is fairly simple if you go through the course or have been working with Google Analytics. However when you have a busy work week, you often tend to procrastinate these things … such as I did for the last day!!
However, this is a great starting point for anyone who wants to learn Web Analytics.
And, here’s my certificate of clearing the course! Unfortunately, this is linked to the Google Account that gives the test, so it’s not available to view for the public!