This article was written as part of the SEMrush Big Blogging Contest.
One of the things that going digital does to any brand, is that it suddenly gives access to a lot of data. Data, that opens up a world of possibilities.
Possibilities which had not earlier been anticipated or even thought of. Somehow, it propels teams to start thinking in terms of achieving certain data metrics … and that seems to justify the sheer obsession with data.
Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution […]
Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive […]
This has been a fairly busy year … for the Ajinkya’s and for the Llamas!
Some months back, I noticed a trend in the Google Analytics data of all the sites I monitor. It was Referral Bots leaving behind a spammy domain with the hopes of the webmaster will visit that domain out of curiosity. I wrote about this Black Hat tactic of Referral Bots as well.
Google Analytics updated their UI and offered a new feature for all the free users. This lets a […]
In case if you are working in any web related business based in India, then you would be […]