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Tying up loose ends

I consider most phases of my life (and of my career) as specific projects. Projects which have a certain outcome tied to them. Projects which need metrics to track and project closures which have targets to reach. In this obsession to be objective about things, I got involved in a couple of projects which were […]

Owning a Car or taking an Uber

Travis Kalanick, founder and CEO of Uber, built his cab-hailing startup with one ambitious goal: to stop people from buying cars. And while his ultimate goal could well be achieved globally, India would remain an exception. New research by Swiss investment bank UBS says that ride-on-demand (RoD) apps won’t stop Indians from buying their own… via […]

What an exciting day!

#NoCashNovember begins, Winter has indeed arrived! President Trump. Need I say more. And finally, folks in India can now use the Datastudio tool by Google Analytics. Remind self to write a detailed post on this! Update – here’s my post on how to use Data Studio to create Reports.

Redefining Purpose

I do not call myself a Content Marketer. Heck, my language skills are not that great nor have I managed to keep honing them so as to write waxing lines of prose. Most of the blogging I do on this blog, is always incidental in nature. Incidental in the sense, it’s almost always as a […]

F.R.I.E.N.D.S plan

Literally! The hit series ran from 1994 to 2004, but even after a decade it’s a favorite of folks!

What Women Want

De-mystifying the minds of women and finding out what women want. A survey from LinkedIn shows us the answer!