Personal blog of Prasad Ajinkya
Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads.
Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small cross in some corner of the ad.
Continue reading “Are Interstitial Ads “successful” due to fat-fingers?”
Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more often!
Search Engine Marketing (SEM) is often becoming the de facto traffic generating mechanism for people who have the pockets. This, in addition to the fact that Google is really aggressive about its growth in the Indian markets puts Google Adwords right up there in the strategy of any digital marketing executive.
I have been working on the Adwords interface for the past 18 months or so now and get excited whenever I discover a new and useful feature in the web app. One such awesome feature is the single keyword bidding tool.
You find this feature in the Keywords interface of any campaign. Be sure that you have enough data points (works for a weekly period for most of my keywords).
The tool is only available if you are selecting one single keyword at any point of time.
There is a small bar graph icon for the keyword bidding tool, now simply select this keyword and view the bidding and competitors.
This data is good, but what can one do with this data? Well, this gives you a wealth of information –
This is one fun tool that the folks have Google Adwords have churned out.
Economics teaches us that when information is provided to everyone, then the wealth extraction within the market is at a maximum. The adwords bidding is one such great example, wherein me (and all my competitors) have the same access to data. The two players who will end up benefiting the most after the correct usage of this tool are bidders who take fast decision and Google.
Dear Internet Surfer, I have sinned.
In case, if you can find it in your heart to forgive me, then please forget the money that you paid to me and consider this as a practical lesson learnt!