Categories
Analytics

2018, the year of numbers

I have been talking about data and analytics for quite some time now. So much so that, I have shifted from doing development as a service (at 13 Llama Studio), to agency as a service (at 13 Llama Interactive). The reason behind this was to capitalise on my love for data analysis and build an […]

Categories
Analytics

Top 5 topics on the BFG this year

When 50% of your traffic comes from the top 10 posts, it’s time to take note of those posts. I took a look at how the blog has been progressing the last year or so, and here are the posts which have done the best. Surprisingly, some of these posts are older than a year […]

Categories
Analytics Business

Shiny tools don’t make a purpose

Recently, I bought a Fitbit. It’s a fantastic tool. Now, I can rave more about the features and go on and on. However, a friend and a colleague asked me an interesting question. Has it changed you? No, it did not. Before I go on, I have to tell you that I am on the […]

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Analytics SEO

Data anomalies in Search Console

In the past 5-6 years or so, a lot of online businesses, especially the ones who are hungry for growth have relied on organic traffic as one of their key sources. Now growth could mean an increase in pure numbers (traffic, sessions, users) … or it could mean an increase in more tangible business parameters […]

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Analytics

Is there a point to Social Media Management?

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time.… via […]

Categories
Analytics

A Success/Failure method for Analytics

When identifying the Key Performance Indicators (KPI) of your business, it makes sense to choose the proper measures of success. I have written about choosing the proper measures of success in the past. Since most of the work that I do is in the realm of the web, the principles via which we operate and do […]

Categories
Analytics

Importance of Context in Analyzing data

Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of […]