Categories
Analytics

🎯 Why You Need to Stop Tracking These 5 Metrics

This article was written as part of the SEMrush Big Blogging Contest. One of the things that going digital does to any brand, is that it suddenly gives access to a lot of data. Data, that opens up a world of possibilities. Possibilities which had not earlier been anticipated or even thought of. Somehow, it […]

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Personal

Tying up loose ends

I consider most phases of my life (and of my career) as specific projects. Projects which have a certain outcome tied to them. Projects which need metrics to track and project closures which have targets to reach. In this obsession to be objective about things, I got involved in a couple of projects which were […]

Categories
Analytics Business

Shiny tools don’t make a purpose

Recently, I bought a Fitbit. It’s a fantastic tool. Now, I can rave more about the features and go on and on. However, a friend and a colleague asked me an interesting question. Has it changed you? No, it did not. Before I go on, I have to tell you that I am on the […]