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Analytics

Data, Reporting and doing what’s right

Data is being used to showcase that vaue has been generated. In order to do this, the most beautiful reports have to be eeked out. Now if you are a follower of Avinash Kaushik and don’t like data pukes, then you would be aghast at some of the reports that agencies in India tend to […]

Categories
Analytics

Is there a point to Social Media Management?

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time.… via […]