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Analytics Business

We become what we measure

This is as much a post on Analytics as one on Design. It is about how an organization can design to be better at what it does by choosing the right measures of success. This in itself gives me a high, because it’s a personal insight.

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Analytics

Using Google Analytics to Power your Content Marketing Efforts

Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.

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Analytics Business

Internet Marketing and Your Business

If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make […]

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Analytics

A new player in Referral Bots – social-buttons.com

Some months back, I noticed a trend in the Google Analytics data of all the sites I monitor. It was Referral Bots leaving behind a spammy domain with the hopes of the webmaster will visit that domain out of curiosity. I wrote about this Black Hat tactic of Referral Bots as well.

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Business Web

Are Interstitial Ads “successful” due to fat-fingers?

Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads. What are Interstitial Ads? Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small […]

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Web

9 Blog Promotion Tactics [Infographic]

A picture is worth a thousand words. Not for a SEO professional though! I love infographics. Not only are they a beautiful way of driving home a point, but also people remember the key takeaways from visual media much more as compared to text. These are some interesting tips to promote your blog, and I […]

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Analytics SEO Web

Food for Thought: Part V

Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more […]