The year of analytics

2018, the year of numbers

I have been talking about data and analytics for quite some time now. So much so that, I have shifted from doing development as a service (at 13 Llama Studio), to agency as a service (at 13 Llama Interactive). The reason behind this was to capitalise on my love for data analysis and build an organisation that works with data instead of opinions.

From Full Service to Data Analysis

One of the main things that I have been doing, is never say no to anything that lands on my work desk. This is a good thing, since you can pretty much get started as a service based business and do a variety of things.

This, however, is a bad thing since it takes you away from your chosen area of work. In my case, that’s analytics.

We started off as a Full Service Digital Agency and did everything under the sun. Websites, logos, app development … product development, incubation even. Whereas, it’s a fantastic way to keep busy, it did not sate my need to work with numbers.

Saying No

The year 2017 was the year of No. I have been steadfastly refusing to engage with anything which did not involve numbers. So much so that, the organisation that I had so loving built has become an empty shell, almost.

While, this lean attitude is good for companies where there is a lot of waste, taking this to near starvation levels also does not help. Unfortunately, I keep getting such insights only as hindsight :)

What 2017 did offer was a massive consolidation of business interests, which was a good sign. It also taught me the value of human engagement and how business engagements were closely related to the simple human interactions.

Focus on Measurements

I had been going on and on about measurements for some time. I realised that without getting into this completely in your system, you cannot really appreciate this thought. Here’s a quote from Swami Vivekananda –

Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success…

To fully understand and appreciate what this means, do go through this interpretation by Srinivas Venkatram.

It took me some time to fully get this, and for me that meant focusing on analytics. It did not really mean saying No to different engagements. It means applying my love for data and analysis in whichever engagement to drive value.

2018 for me, represents just this. A year where using measurements I would drive value. Be it in product development, be it in promotions.

A female Stanford labor economist urges graduates to avoid the trap of “trying to have it all” — Quartz

Graduation speeches are usually brimming with optimism and idealism. Be your best self. Lean in. Make your dream work. Myra Stober, a labor economist and professor emerita of education at Stanford University, took a different tack, offering Stanford’s graduate school of education students hard truths and pragmatic strategies for managing work-life balance. “You can harmonize…

via A female Stanford labor economist urges graduates to avoid the trap of “trying to have it all” — Quartz

Finally a person who sees things the way I do.

Work and Family are two institutions which require a full time commitment. Having a balanced way of life doesn’t really help maximize on either of the two fronts. Unless, your significant other and you work towards fulfilling each others’ career goals.


Brand new day

I am not a job hopper (seriously, I do not switch jobs at a whim), but if you look at my resume, you will notice job hops every 2 years. First was eYantra Pvt Ltd, a start-up in Hyderabad, then Illumine Knowledge Resources Pvt Ltd and now I am joining Neev Knowledge Management as their Chief Technology Officer.

Making the decision to move on from Illumine was hard. The purpose for which the company worked was noble, and the fact that you are also working for such a cause was energizing. The pay was not bad as well (heck, it was great!!). The only difference was that there was an abject lack of achievable goals.

Yes, we did some cool stuff, but most of the times that never made it to the market. In fact there is a project that has been going for the past couple of years without seeing a long term market. Every time it goes to market, the feedback is used to change the very nature of the product itself … even the target segment. It takes a very dedicated team of individuals to sit through each cycle and look at the long term vision.

In Neev, I hope to leverage my abilities as a techie manager to boost online sales and enable other initiatives through technology. Hoping to hone my skills as a web evangelist and to experiment some of my ideas. It’s a web firm, so I am back with unfettered net access :-), so I hope I will be able to keep a stream of posts and updates!

Move on

I still remember that day in 2007. It was the 17th of September. It was evening and I was stuck at the airport, waiting for my delayed flight at Hyderabad; making one of the biggest decisions of my life.

I had been offered a meaty role in a start-up firm, and internally had decided to take the jump. However, the lizard brain was nagging me and urging me to not go ahead.

I made two phone calls. The first was to my parents, to let them know about the switch in my life. They accepted my decision and told me that I was going to rock :)

The second was to the only man approachable and who had operated in several organizations in that role. He was and is a role model; Thomas Sir. I had not spoken to him in the past three years, yet he immediately recognized me and asked me what he could do for me. I told him my background and told him that I was thinking about joining a start-up. Pat comes his reply, if you want to work in Cleartrip, I can see … all said and done, the amygdala was quitened.

At the end of the conversation, he told me one thing –

After this, there is no looking back

I did not fully understand the depth of this. I think after 3 years, I am getting it. After that jump from the corporate wagon, I don’t think I will be going back to a large corporate. Ever.

However I am only human and when I go through a rough patch in my life, I make the mistake of looking back to the day I made this jump. The moment I do this, I remember that one piece of advice … I move on.