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Business Work

Will you advertise with this site?

I was checking on my list of target keywords on Google for both SEO and SEM, when I chanced upon “CFA Hyderabad” where we are doing good on both the paid rankings as well as the organic rankings. When I was checking the ad, I noticed that one of the ads was by olx (in […]

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Business Work

Clone Wars

First came Best Buy. People were happy, they got good deals, saved some money. Good … but meh! Perhaps their launch was before time. Avante Garde. Then came Groupon. A multi-billion dollar valuation, e-commerce 2.0 buzz, social media tongues wagging about. It was the next big thing since the Internet. I guess over a period […]

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Business Work

Indian Services: A bleak future

With the Indian economy shifting from an agrarian focus to a service-based industry, a lot of foreign investors are attracted to the nation. However, the sustainability of this is under question. As service experiences from bad to worse and consumers are crying bloody murder in the courts, how will the Great Indian Dream be achieved? […]

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Business Work

Job is War!!

At a friend’s wedding, I heard about this new approach to one’s job. The man was talking that his employee’s are peace time soldiers, “eh?!?” I went. The idea is that many employees approach their job in a fashion like peace time soldiers … they assemble in formations, they do their drills, they salute to […]

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Business Personal Work

Learnings from start-ups

During my brief stint with eYantra, our foundation team did some cool stuff. We also made more than our fair share of blunders. I am just putting it down in one place, so that oth ers can benefit from our experience. On reflecting back, I am glad this happened because it was an eye opener […]

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Business Social

Social Media

Yesterday, I attended Startup Saturday … the theme was Social Media and how it can be leveraged by start-ups effectively. Some of my key learning – Online marketing does not replace offline marketing efforts, and vice versa. If you are planning a huge effort in one media, do not ignore the other The best way […]