Today a comment by Analytics guru – Avinash Kaushik made me to pause and take a re-look at my perspective on Conversion Rate Optimization (CRO). What is Conversion Rate Optimization? Conversion Rate Optimization is the science behind increasing the conversion rate of the pages of a website. Let’s say that you are running an Adwords […]
In case if you missed the reference, then you clearly haven’t played Age of Empires (and it’s subsequent Rise of Rome expansion pack).