Peerindex, Klout Beware!

People who are in Social Media would already know of influence monitoring tools such as Klout, Peerindex, and Rapportive.

I started using Klout the minute I discovered it using the Rapportive add-on for Firefox. Measuring and monitoring your klout score seemed cool. Soon after that I chanced on Peerindex as well.

The approaches employed by Klout and Peerindex are slightly different. Whereas Peerindex considered the reach of your tweets and conversations, Klout seemed to focus on the richness. Both the web-apps seemed cool, since both of them gave you an indication of what and how to increase your respective scores. So I managed to hike up my Klout score from the low 40s to the low 60s. I was happy with what I had achieved, until one conversation with Sushrut at a Tweet-up made me realize, that a high Klout score or a high Peerindex score is not really the outcome.

The business model that both these web-apps adopt to monetize their influence measuring algorithms is pretty much the same. Organizations that need to reach out to the influencers and decision-makers in their particular niches can now do so … at a price of course. Peerindex for example, charges 50 GBP for identifying a single influencer in the topic of your choosing. Of course there are people who are willing to pay, but the question I want to raise is till when?

I recently read this article on the openview blog, and found this great directory of twitterati – Twellow. One simple search confirmed this, the application is a directory of topic-wise experts, whereas this might seem commonplace, what this means for Klout and Peerindex is that their premium services now seem overpriced. Why would an organization pay a premium for the same information which is available for free?

Agreed, that Klout and Peerindex do provide “perks” for influencers, but at the end of the day, the deliverable for which the organization is paying up good money is to get twitter handles of influencers to start engaging with them. Perhaps, if the engagement can be somehow integrated into these perks … but till then I am firmly sticking to Twellow!

Bored in WoW: Things to do

Have you ever waiting for minutes on end in the dungeon queue? Reached Level 85 and not known what else to do? Gotten bored by playing mind-numbing quests one after the other?

If you have been playing World of Warcraft for as long as I have been playing, then I am sure that you would have gotten jaded a bit with the continuous onslaught of Dungeons, Raids, PVP and Quests.

I have seen perfectly fine guilds as well as guild leaders throw their arms in despair and just stop playing WoW after getting too bored to play the game. Well, if you can identify with what I am talking about, then read on further … if you are wondering what the hell I am talking about, there’s this super awesome game that you have to check-out. It’s called World of Warcraft!!

  1. Level up your professions – It might seem mundane at first, but the awesome kind of items you get at the higher levels is definitely worth it. Not only are you adding a few Achievements to your belt, but helping out your guild as well. Not to mention the kind of trade surplus you get at the Auction House (AH).
  2. Auctioneering – Speaking of the auctions, the AH is a good place to hunt good items and good trade deals. If you see a poorly priced item, buy it and promptly put it on the AH again. Pure profit!! In fact this point deserves a post or two!
  3. Miss Goody-two-shoes – Become a good-two-shoes in your guild and offer help to anyone who is stuck or lost at any level. There is joy in contribution :-). Keep a limit to offering a helping hand thought. Like help a n00b a day types :-)
  4. Achievements – Do your research, and go after weird Achievements. Or Achievements which talk of sheer determination like The Explorer, or Loremaster, etc.
  5. Guild Achievements – Try getting towards the Guild Achievements. Your Guild officers will herald you and everyone will be the happier.

I will add to this list, but putting together this list has given me an urge to play WoW!

Indian Services: A bleak future

With the Indian economy shifting from an agrarian focus to a service-based industry, a lot of foreign investors are attracted to the nation. However, the sustainability of this is under question. As service experiences from bad to worse and consumers are crying bloody murder in the courts, how will the Great Indian Dream be achieved?

The word service comes from the term – to serve, i.e. to work for another.

I am sure you will agree with me that this is hardly the case these days. To measure the quality of service, all service providers have come up with an excuse called as SLAs (Service Level Agreements). What it means is that the service provider is giving certain time limits for each of his failures, and he won’t recognize the failure until and unless that SLA has been crossed.

Ironically, its very logical and you can’t argue against this. But zoom out a bit and think seriously, if you are providing SLAs for life and death services, what would happen? I won’t call you sick, until you have been sick for three days. Dead until, you have been dead for a day.

I won’t spring into action until and unless the given time goes by.

I will ignore your pleas, until you start shouting murder at me. Then I will create tickets, and play the game of the escalation matrix. Then I will care, and once the issue is resolved, I will stop caring.

As consumers, what can we do?

Well for starters –

  1. Read the SLA’s before taking on the service. Do they seem reasonable? Try negotiating on the SLAs and make them sharp.
  2. Clearly define the Plan ‘B’ – What happens if the impossible does happen? What happens if a service promising 99.95% uptime goes down? Who takes the risk and who takes the hit?
  3. Danda works top-down. Sad, but true. Remember that. If you want the cronies to spring into action, knock at the top.
  4. Get a back-up. It’s expensive, it’s redundant, but it’s a safety net ready to catch you when Plan ‘A’ fails.
  5. There’s an interesting start-up Akosha, consider contacting them
  6. Lastly, switch providers and rinse repeat!

Why VC funding is important to SaaS industry

If you have worked in a start-up and have been a part of the core team in any start-up, you would be familiar with and know the importance of venture capital; and their steep terms and targets :-)

If you want a higher funding in the next round, give me more revenues.

How many of us have heard this line? In fact, it’s interesting to note that VC’s are not looking at higher bottomline, they are looking at increasing the topline. I am not complaining, it is a good perspective to hold if you want to keep an eye on the big picture.

This stand is also helping the slew of applications which are being launched as Softwares-as-a-Service (SaaS). Why? Read on.

As a business owner, one of the major targets dictated by a VC would be revenue targets. Not profitability. So I, as a business owner, will be willing to try out different new services in order to increase my offering. If a service exists which otherwise will take me ages to build or acquire, I am now more than willing to try it out on a month-on-month basis.

The overall cost of a SaaS pricing would be more, but the brunt of it on a monthly basis would be less. This impacts my profitability, but these days I am not looking at profits as much as I am looking at revenues. If I able to increase the reach or richness of my service offering using SaaS, then so be it. I will go ahead for the same at the cost of profitability.

Your thoughts?

Rise of Nations: Raiding

So I was talking to King Ameya (who often comments on my Rise of Nations posts). He was mentioning that the previous post on Heavy Cavalry was actually a lesson on raiding.

For those who are new to the game, raiding is a concept where you use a small armed force to take down the economy of the opposing nation by attacking commercial resources (merchants, caravans, timber mill, mines, etc). That way, you generate resources whereas your opponent is struggling to get off a good start.

At the advanced levels, rushing is considered to be an amateur tactic and a pro can easily fend off a rush. What works instead is constant raiding and an expert can actually bring down opponents by doing this the entire game.

The best way to showcase this is by giving you a recording of a game that I played with King Ameya. He was Iroquois and I was Bantu. It was pre-decided that he is going to raid and I thought that let’s boom for a change and see how much could a raid impact my economy.

See for yourself!

At the end of the game, I had four cities, but virtually zero resources and no barracks to fend myself. Two of those cities fell at the same time and I had to give in. Raiding can be lethal if carried out properly.

Some points to note –

  1. Scout early and scout often; by the 3rd minute Ameya had the entire map scoured and almost all the ruins were consumed for resources
  2. Small attacks, first aimed at merchants and caravans, then at villagers and resources
  3. Raiding gives you resources, having a Despot increases your gains
  4. You do not need a massive force to deal the final blow

World Champions!

It’s Diwali in Mumbai. I can hear to the fireworks still going on … as Dhoni and the Indian team is getting prepared for lifting the world cup.

Cricket is a religion in India, and you could see it today as many Indians in the stadium were praying during the last few tense moments. The entire nation had come to a stand still during the final match of the World Cup 2011.

I had to drop my parents off to the railway station, and the roads were as empty as they normally are at 2am in the morning. Traffic signals were not working, auto rickshaws were not there. Imagine no traffic near Andheri Station!!

A final note, I had been a critic of MS Dhoni, but I am happy to admit that I was wrong. Well played Mr. Cool!! Hats off!! And Thank You!!

A side note … where is Ms. Pandey?