9 Blog Promotion Tactics [Infographic]

A picture is worth a thousand words. Not for a SEO professional though!

I love infographics. Not only are they a beautiful way of driving home a point, but also people remember the key takeaways from visual media much more as compared to text.

These are some interesting tips to promote your blog, and I have to say that I am guilty of not following all of them.

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More information about Samara Oblast

I had blogged about getting traffic through bots leaving referral signatures, and it seemed as if the whole internet saw this happening on their sites. After I blogged this post, Moz.com came out with suggestions on putting filters on Google Analytics to clear our your analytics data.

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Food for Thought: Part V

Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more often!

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Notes from Pune Digital Marketers Meetup

March has been an exciting month so far, with multiple speaking opportunities both for 13 Llama Studio and me.

On the 1st of March, I was invited arm-twisted into speaking at Pune Digital Marketers Meetup. In case, if you are in Pune and are working in this exponentially growing industry, then this is one meetup which you should not miss!

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Getting Bots to Increase your traffic, The Black Hat way

Saturday is the day when I take a hot steaming cup of coffee and start looking at how my blog has fared over the week. This is one time which I allot to all personal projects. As some of these projects come to a closure, I would be more than happy to talk about these here.

So, I open up Google Analytics and boom, I see a small surge in traffic. Curious to know the source, I look at the Source/Medium acquisition report –

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Ecommerce Analytics: From Data to Decisions

Google has launched yet another course for understanding how Ecommerce data can be reported and used within Google Analytics.

The course builds on top of the other two courses, and starts simple. However, it builds onto some of the more complex features that Google has rolled out with Analytics. This goes to show how much of product education and support might be required for users to truly appreciate a product.

Prasad_Ajinkya_Ecommerce

Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up.

Search: Not Provided: What Remains, Keyword Data Options, the Future

What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with keyword data and why Google started encrypting organic traffic.

This is a far better approach than simply bitching about Google and hatching conspiracy theories of Adwords trying to maximize their revenues!!

Google+ Guide for Small Businesses

A detailed and step by step guide for Small Businesses to develop their presence on G+. Not only is it very thoughtful, but also it provides links and answers to all the quetsions that you might get stuck. And an awesome UI to boot as well!!

Disillusioned with Facebook? Here’s a way forward

It’s easy to dismiss Facebook as a time sink and a negative ROI generator. I did that. However as time went by, I realized that maintaining a presence on social networks is almost a health factor these days. Darren Rowse of ProBlogger walks us through some of the more important things to keep in mind as you go about trying to rustle up a community on Facebook. All the Social Media Managers out there, you HAVE TO read this.

How to track online RoI of offline marketing

This post is quite close to my heart. It is about measuring the Return on Investment (RoI) of Offline advertising. Traditionally to calculate the RoI, brands would use agencies which specialized in marketing surveys. However, with the boom of Indian e-commerce and the influx of venture capital, most of the online mediums have started offline advertising as well. How does the digital marketing manager of such a firm tackle the RoI calculation? Here is a basic explaination of how you go about Trackign RoI of Offline advertising.

What is Life?

What is Life? is based on a series of lectures delivered at the Dublin Institute for Advanced Studies by Erwin Schrodinger. This was first published more than 50 years back, and it has found its way in the blue nothing. The PDF file is a lengthy dialogue which meanders through the physical composition of a cell to the destruction of the identity of life using means such as hypnosis. I have to warn you that if you do not take lightly to abstract concepts and discussing them for the sake of discussion itself, then do not read this document. Having said that, this is Food for thought after all!