Tagged: analytics

Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up. Search: Not Provided: What Remains, Keyword Data Options, the Future What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with...

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5 Ways to use Audience Interests in Google Analytics

Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can actually track what kind of an audience is viewing your site, and what kind of content are they going to like. For those...

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Food for Thought

The Slow Winter A hilarious take on Moore’s Law. If you have studied hardware and transistors, then definitely read through this article. Do note, that it’s a PDF document. What is Moore’s Law? … well Moore’s law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. 5...

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Why should you use Annotations in Google Analytics?

Google Analytics is a tool which often amazes me. It contains so many features packed into it that it would take years simply to understand and appreciate all of them! One such feature which I do not see being used as much as it should be is the Annotations tool within Google Analytics. What are Annotations? Annotations are comments which...

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Why hitcounters are a waste of script?

A simple search on Google about hitcounters would lead you to literally hundreds of different sites which offer pretty looking widgets which display a counter in your site. The question is do you think that the number really means anything to you? What are hitcounters? Hitcounters are simple scripts solely created for measuring one thing only. The number of hits...

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The Sunday Dip

If you are running a regularly update site over the past year or so (or like me for more than 5 years), then you would be taking a look at Google Analytics every now and then to see how is the traffic on your site doing. Here is a glimpse at the stats of one of the sites that I...

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What is the big deal about Big Data?

Imagine a typical day at the office for any business executive. All of us would be checking our emails, getting into meetings, attending to our phone calls and planning for that weekend getaway to unwind from a stressful week. Sounds familiar, doesn’t it? These activities will lead to a source of unstructured data being generated, data which until some years...

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