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Demystifying (not provided) Keywords

Feb

2013

Google has started protecting signed in users by not reporting their search terms, instead we see a (not provided). People have written this off saying that the number is insignificant, in fact you can make use of this nifty little Custom Report to check the impact of how many searches are not reported to you. ...

What is Branded Traffic? 2

Feb

2013

Have you ever searched your own name on Google? Don’t answer that, it’s a trick question! We all have!! In fact, if you have not yet (which I would be surprised to know), you must be doing that by now! It’s always the little bit of curiosity, perhaps a bit of reflection that drives us ...

Understanding the __utmz Google Analytics Cookie 1

Jan

2013

In case if you are using Google Analytics to track traffic and conversions on your website, then you would know that the tracking GA does is using the urchin tracking cookies. In case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am ...

Connecting MySQL to Excel using ODBC Connector

Jan

2013

We use vTiger CRM for capturing leads and general workflow management at Pristine. vTiger is by far one of the most feature rich and economical CRM solutions that are available in the market today. It lacks one thing though, a strong Reporting backbone, especially for the marketing department. So if you are running multiple campaigns ...

The Cinderella Visitor 3

Dec

2012

It’s surprising, every time I open Analytics, I learn something new about this product and I learn something new about my site … like the fact that I have to deal with Cinderella Visitors! Here is a maths problem for you. In fact if you have pored through your Google Analytics account, I am sure ...

Custom Reporting in Google Analytics

Dec

2012

Google Analytics rolled out more than 5 years back, and it has been rocking ever since. The first free enterprise class analytics seemed to keep on adding more and more awesome features every year. Especially after the acquisition of the Urchin tracker system, GA has been the de facto analytics system for all websites. Of ...

Starters guide to SEO 4

Nov

2011

One part of my role at Pristine is building up the site traffic, be it via Paid Advertising, Referral traffic or via Search Engines. Anyone who has indulged in Paid Advertising would know how expensive it can turn out to be if you do not know what you are doing. It can be very effective ...

Twitter Analytics

Feb

2010

Was listening through a podcast by Duct Tape Marketing on Web Analytics 2.0 by Avinash Kaushik. It started of as an interview promoting his new book on analytics powered through crowdsourcing. Towards the fag end of the interview, something that Avinash said really got my attention. Most people treat Twitter as a shout channel. Please ...

No more IE readers 8

Sep

2008

Following up from my last post. I have decided to take my hate for IE to the next level. Readers will not be able to read my blog in IE. I have used the browser specific HTML to identify the browser, and dish out customized content to the reader. If you are a Firefox user, ...

Kandivali 6

Jul

2008

Today I am in a lot of Angst! No idea why!! Anyways, to bore away the angst, I was going through the analytics account of my blog, and saw that quite a decent no. of hits are coming from Kandivali, Mumbai. Who could it be? If you are reading this, then please post a comment