Ecommerce Analytics: From Data to Decisions

Ecommerce Analytics: From Data to Decisions
Google has launched yet another course for understanding how Ecommerce data can be reported and used within Google Analytics. The course builds on top of the other two courses, and starts simple. However, it builds onto some of the more complex features that Google has rolled out with Analytics. This goes to show how much ...

Food for Thought: Series II

Food for Thought: Series II
I had shared some noteworthy articles last month and decided that it’s a good habit to keep up. Search: Not Provided: What Remains, Keyword Data Options, the Future What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how ...

5 Ways to use Audience Interests in Google Analytics

5 Ways to use Audience Interests in Google Analytics
Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can actually track what kind of an audience is viewing your site, and what kind of content are they ...

Food for Thought

The Slow Winter A hilarious take on Moore’s Law. If you have studied hardware and transistors, then definitely read through this article. Do note, that it’s a PDF document. What is Moore’s Law? … well Moore’s law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles ...

Why should you use Annotations in Google Analytics?

Why should you use Annotations in Google Analytics?
Google Analytics is a tool which often amazes me. It contains so many features packed into it that it would take years simply to understand and appreciate all of them! One such feature which I do not see being used as much as it should be is the Annotations tool within Google Analytics. What are ...

Why hitcounters are a waste of script?

Why hitcounters are a waste of script?
A simple search on Google about hitcounters would lead you to literally hundreds of different sites which offer pretty looking widgets which display a counter in your site. The question is do you think that the number really means anything to you? What are hitcounters? Hitcounters are simple scripts solely created for measuring one thing ...

The Sunday Dip 1

The Sunday Dip
If you are running a regularly update site over the past year or so (or like me for more than 5 years), then you would be taking a look at Google Analytics every now and then to see how is the traffic on your site doing. Here is a glimpse at the stats of one ...

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