Categories
Analytics

The Sunday Dip

If you are running a regularly update site over the past year or so (or like me for more than 5 years), then you would be taking a look at Google Analytics every now and then to see how is the traffic on your site doing.

Categories
Analytics Web

Hacking your Alexa Ranking

In case if you are working in any web related business based in India, then you would be aware of Alexa. The site which maintains website rankings by traffic. These numbers are indicative, however some people rely on them so much so that they look at a definitive way of increasing the rankings only … […]

Categories
Analytics Web

What is Branded Traffic?

Have you ever searched your own name on Google? Don’t answer that, it’s a trick question! We all have!! In fact, if you have not yet (which I would be surprised to know), you must be doing that by now! It’s always the little bit of curiosity, perhaps a bit of reflection that drives us […]

Categories
Analytics Featured

Understanding the __utmz Google Analytics Cookie

Google Analytics does tracking by using the urchin tracking cookies. In case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am linking to!! They can give the crunch to your digital marketing initiatives. Do bear with me through this post, I will get […]

Categories
foo Personal

Life as a Lane

I have taken naturally to car philosophy. As I sat behind the wheel one fine evening, this thought came into my mind. That life could be interpreted as a long driving lane with a series of traffic signals, twists and turns, short cuts, the entire works. Some people rest at traffic signals, while others seem […]