Tag: utmz

  • Shifting to _utmz to _ga

    Shifting to _utmz to _ga

    Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that […]

  • Understanding the __utmz Google Analytics Cookie

    Understanding the __utmz Google Analytics Cookie

    Google Analytics does tracking by using the urchin tracking cookies.┬áIn case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am linking to!! They can give the crunch to your digital marketing initiatives. Do bear with me through this post, I will get […]