I first came across the Hype Cycle in 2008, immediately, I posted about it here. Back then, the Web 2.0 and SOA was considered to be a market failure. Everyone who was anyone in the web development arena was claiming to create “Web 2-point-oh” applications, without knowing what that term meant. I know about an entrepreneur who pitched the idea of a Web 2.0-based e-commerce portal to a VC. In return, the VC asked one simple question – “Do you know what Web 2.0 means?”
Hype cycles are just that, they indicate the evolution of the system and its mainstream adoption with the amount of hype it is creating among the society. They also are an indication to future market leaders – companies which are poised to take off due to the right adoption of technology.
Gartner Hype Cycle 2009
So, what do you think you should invest into now? Do you think you will buy “the Kindle””? How about that power saving infrastructure? What to do with KM?
Kudos to Gartner for coming up with this framework.
My first job was in IRIS, in the year 2002. I loved my job. I had joined with seven other software engineers. We bonded really well together. We used to work on different projects, but lunched together … discussed problems, solved them … and generally helped each other out. Life was good, life was beautiful. I loved my life of a programmer. Our batch was one of the best the organization had, in fact some of us were awarded as the most valuable programmer, et al. No, I am not being modest :-), but we loved helping each other out … contributing to the organization.
My last job was in I2I. It was a simple transaction for me. I went to work, I stayed there till 6.30pm everyday, I came back – the company paid me for it. The very transactional nature of this perspective made me shudder … I had to leave the organization in search of greener pastures.
My new job is with Illumine, where the culture of the organization is to actualize the paradigm shift from transactional thinking of a job to contribution thinking. Will post more on this later, but at the moment think about it. Is your job a transaction for you?
You must have seen those ads – “What an Idea! Sirji!!” of Abhishek Bachhan and how having a generic phone number ensures that all problems due to differences in caste, sect, religion are removed. Novel way to target and position yourself to the masses indeed.
Come to the streets of Mumbai, there you see a different picture. Idea ads have celebrities declaring proudly, that they have an Idea Mumbai No., and that makes them a Mumbaikar. The niche is well defined and it does have an appeal to it. I consider myself a Mumbaikar, but would I go to the extent of getting an Idea Mumbai No. :-P. But it’s a good ad nonetheless.
So in one case, Idea is seen generalizing their service offering, whereas in the other, the same offering (viz., the phone number that you get) is a way of defining and segregating the masses. Interesting, wouldn’t you say? Kind of like Glocalisation.
For the uninitiated, please read more dope on the Hype Cycle.
Just came across this diagram, I thought that I might share this with you :)
What I would like to highlight here is that, Web 2.0 is going to go for mainstream adoption within the next 2 years (assuming that Gartner has done their homework), and it is about to hit the Trough of Disillusionment.
Are we to see another dotcom bust?
PS – Advice for freshers about to choose their careers, go towards ERP, EAI, BI side … or towards storage and hardware side.
I was reading a friend’s blog about how he has decided to have a mission for his blog. Immediately in the comments, I put in that along with a mission, one should also have a vision to know where the mission is going. Now, while suggesting a good looking and smart sounding mission and vision, I came up with this term – Knowledge Value Chain (I wont edit the comment on Biggie’s blog). I do not claim to have invented this, since a quick google showed me that the term is already used and abused many times over. So heres one more to the count.
The cycle is divided into six stages, with the ultimate stage or goal of knowledge is to be the guru, the one, the yin on that subject. Look at our education system for example, that should tell us how this process goes … initially we do only rote (remember those horrid 10th and 12th exams??) … as we go into graduation, the awareness increases, we start listening and finally understand that theres more to knowledge than rote (try doing Hearn & Baker of graphics or Algorithms by Thomas H. Cormen, Charles E. Leiserson, Ronald L. Rivest and Clifford Stein or any other thick book for that matter) … next comes the phase where you actually start learning yourself (that would be during your post graduation or job where there is no one there to teach you or learn from) … post which you become comfortable at internalizing a lot of information in a go … once it is internalized, you say … “hey, this stuff is awesome!!” … you want to spread the word … write blogs, talk with friends about it … you become an evangelist. People start looking up at you … they start saying … “yeah! he knows stuff” … you become a teacher.
Of course the process can be extended into a heightened form of knowledge cycle … thats when the teacher learns from his students. Interaction.