Gartner Hype Cycle 2009

I first came across the Hype Cycle in 2008, immediately, I posted about it here. Back then, the Web 2.0 and SOA was considered to be a market failure. Everyone who was anyone in the web development arena was claiming to create “Web 2-point-oh” applications, without knowing what that term meant. I know about an entrepreneur who pitched the idea of a Web 2.0-based e-commerce portal to a VC. In return, the VC asked one simple question – “Do you know what Web 2.0 means?”

Hype cycles are just that, they indicate the evolution of the system and its mainstream adoption with the amount of hype it is creating among the society. They also are an indication to future market leaders – companies which are poised to take off due to the right adoption of technology.

Gartner Hype Cycle 2009
Gartner Hype Cycle 2009

So, what do you think you should invest into now? Do you think you will buy “the Kindle””? How about that power saving infrastructure? What to do with KM?

Kudos to Gartner for coming up with this framework.

  • I can only say one thing. Cloud is not just a hype. It is reality and it is here to stay.

    Yes. Kudos to Gartner.

  • Mayur, that’s the thing about Hype cycle. Some enlightened individuals will stay with the technology even before it is adopted in the mainstream. But at one point, the media will realize that they are making too much an issue out of this, and stop the hype. Then the ones who are serious about this tech can take over.