Categories
Business

Customization in Retail Fashion

Back in the year 2006, when I was working for eYantra (which is a firm specializing in brand merchandise for corporates and corporate gifting), the buzzword in the merchandising industry was customization. If it was a good looking merchandise, then it’s value rose by nearly 30%-50% if you could customize it to the customers needs. […]

Categories
Games

War of the MMOs

More than seven years back Blizzard launched the World of Warcraft. What initially started off as a small campaign within the Warcraft 3: Frozen Throne game, suddenly shadowed the entire Warcraft RTS series … Blizzard had struck on a gold mine with the Massively Multiplayer Online Role Playing Game (MMORPG), a game which would later […]