Importance of Context in Analyzing data

Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of […]

Shifting to _utmz to _ga

Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that […]

Taking a look at Jetpack Stats

Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive to measure the effectiveness of the campaigns that my team runs. That being said, I will try and not be too biased about comparing Jetpack Stats to Google Analytics. As a marketer, the way I look at […]

Using Data Studio to create beautiful Reports

In the month of November 2016, Data Studio was made available for all users in India. The product was launched quite some time back, however, it was only accessible in the US and for premium Google Analytics 360 users. However, as of today, anyone can use Google Data Studio to create dazzling reports that can […]

The referral spam bots are now from Saint Petersburg

I had written in the past about discovering the Samara Oblast bots. For those of you who are unaware, just quickly check in your Google Analytics, in the Audience reports section the Location report. If you are receiving a bunch of traffic from Russia, then it’s most likely spammy traffic. This traffic will never convert […]