Tag: martech

  • Shifting to _utmz to _ga

    Shifting to _utmz to _ga

    Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that […]