The referral spam bots are now from Saint Petersburg

I had written in the past about discovering the Samara Oblast bots. For those of you who are unaware, just quickly check in your Google Analytics, in the Audience reports section the Location report.

If you are receiving a bunch of traffic from Russia, then it’s most likely spammy traffic. This traffic will never convert and will always be a small set of users, however with a decently large number of sessions.

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Using Google Analytics to Power your Content Marketing Efforts

Content Velocity Experiment in Google Analytics

Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.

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Internet Marketing and Your Business

If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!

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A new player in Referral Bots – social-buttons.com

social-buttons.com

Some months back, I noticed a trend in the Google Analytics data of all the sites I monitor. It was Referral Bots leaving behind a spammy domain with the hopes of the webmaster will visit that domain out of curiosity. I wrote about this Black Hat tactic of Referral Bots as well.

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Food for Thought: Part V

Healthy food

Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more often!

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Notes from Pune Digital Marketers Meetup

March has been an exciting month so far, with multiple speaking opportunities both for 13 Llama Studio and me.

On the 1st of March, I was invited to speak at the Pune Digital Marketers Meetup. In case, if you are in Pune and are working in this exponentially growing industry, then this is one meetup which you should not miss!

You can find more about them and their event schedule here – Pune Digital Marketers.

As having led the digital marketing campaigns of one of the companies that I used to work for, I had a few thoughts on how to go about setting up a monitoring framework for start-ups. Sharing this would help me quickly gauge –

  1. Can this framework be improved
  2. Is there merit in this approach

Not to mention that I think that there is huge potential in this approach and one of the goals that I have would be to create a product in and around this space. This meetup was an opportunity not only to check this in action (that has already been done, in fact the approach is a gist of what my learnings have been).

In fact, for those interested in learning this in a more formal method, we have partnered with EduPristine to offer this as a certified course in Digital Marketing. As far as I know, this course is being conducted in India across all major metros and also in the form of webinars during the weekends.

Here is my deck,