Categories
Analytics

Blind spots in Analytics

April 10, 2018. Dark social, even though we can’t see it or know what it is, is here. And we should fear it. via Dark Social is Dangerous — Gareth Roberts Read through the post, and realized that the title is a bit off. It’s not that Social Media is sending some dangerous traffic, but that […]

Categories
Technology

Technology is not a silver bullet

As someone who has led the technology function in multiple start-ups, sometimes as a founder, sometimes as a consultant (a consulting CTO), one of the key learnings that I have seen is that whenever technology is viewed as a silver bullet to all the problems of the business, then that start-up is bound to face […]

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Ads Web

Are we over zealous on Remarketing?

One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing campaigns in the form of a popular ad campaign that Vodafone (then Hutch) ran in India. This brilliant ad campaign that was run […]

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Ads Web

Google launches Machine Learning for AdSense

Google AdSense has been around for more than a decade and a half now, this along with DoubleClick for Publishers allows website owners to monetize their traffic. One of the key challenges in this was to figure out the optimum ad placements without impacting readability and user experience of the site. This trade-off that the […]

Categories
Analytics

More information about Samara Oblast

I had blogged about getting traffic through bots leaving referral signatures, and it seemed as if the whole internet saw this happening on their sites. After I blogged this post, Moz.com came out with suggestions on putting filters on Google Analytics to clear our your analytics data.

Categories
Analytics

Thoughts on Social Media

I wrote this note out for a discussion on Social Media sites and how their relationship with publishers has evolved over a period of time. It goes to show that too much of reliance on any one channel may not be such a good thing after all! Can we as digital marketers and analysts create […]

Categories
SEO

Webmaster rolls out new Search Console

This has been coming for quite some time. Google Webmaster is slowly rolling out an update to the Search Console. The new search console is a much cleaner interface with most of the reports and insights hidden under multiple layers. The Dashboard The new Search Console dashboard is much more simpler now, with just three […]