Categories
SEO

Webmaster rolls out new Search Console

This has been coming for quite some time. Google Webmaster is slowly rolling out an update to the Search Console. The new search console is a much cleaner interface with most of the reports and insights hidden under multiple layers. The Dashboard The new Search Console dashboard is much more simpler now, with just three […]

Categories
Analytics

2018, the year of numbers

I have been talking about data and analytics for quite some time now. So much so that, I have shifted from doing development as a service (at 13 Llama Studio), to agency as a service (at 13 Llama Interactive). The reason behind this was to capitalise on my love for data analysis and build an […]

Categories
Analytics

Top 5 topics on the BFG this year

When 50% of your traffic comes from the top 10 posts, it’s time to take note of those posts. I took a look at how the blog has been progressing the last year or so, and here are the posts which have done the best. Surprisingly, some of these posts are older than a year […]

Categories
Analytics

Using Intelligence reports in Google Analytics

It’s always a pleasure to use a product that keeps evolving. The possibility of discovering a new feature that’s been recently launched, and the happiness of seeing the applications of that new feature is what keeps me coming back to the product. Google Analytics is one such product for me. Slowly and steadily, they have […]

Categories
Analytics Business

Shiny tools don’t make a purpose

Recently, I bought a Fitbit. It’s a fantastic tool. Now, I can rave more about the features and go on and on. However, a friend and a colleague asked me an interesting question. Has it changed you? No, it did not. Before I go on, I have to tell you that I am on the […]

Categories
SEO

18 months down the line, what has Google AMP really achieved

In early 2016, Google launched Accelerated Mobile Pages (AMP) for publishers who wanted to have their content loaded in a flash on mobile devices at a much faster rate. At the point of writing this article, 65% of all traffic in Asia (and this is higher for developer countries) is on the mobile. A bulk […]

Categories
Analytics SEO

Data anomalies in Search Console

In the past 5-6 years or so, a lot of online businesses, especially the ones who are hungry for growth have relied on organic traffic as one of their key sources. Now growth could mean an increase in pure numbers (traffic, sessions, users) … or it could mean an increase in more tangible business parameters […]